'Our loyalty program must serve the needs of the
'We're rolling out a bigger, better, bluer TrueBlue program this spring that's designed to meet the needs - and exceed the expectations - of more customers, whether they travel once a week, or just once in a while,' said
'We know our customers are booking more than just flights with
TrueBlue will offer more value, new choices and unique personalization through a variety of all-new program aspects, including:
Tiles become the new way to track and measure progress toward Mosaic status
Customizable Perks You Pick, available to more TrueBlue members without Mosaic status, will reward more travelers sooner.
Multiple levels of Mosaic, each with Mosaic Signature Perks and Perks You Pick, bring expanded perks to
Combined spend counts with all
New
The new TrueBlue will still carry over many of the perks customers know and love:
All TrueBlue members will continue to earn TrueBlue points on
TrueBlue points will never expire.
Use Cash + Points to pay for
Pool points with family and friends.
Earn 2X points on jetblue.com or the
Select reciprocal loyalty benefits for Mosaic members traveling on
The new program is set to go live in spring 2023 and will make TrueBlue more rewarding than ever before in its 20-year history.
Perks You Pick for TrueBlue Members
The new TrueBlue program is designed to ensure that all TrueBlue members have the opportunity to get rewarded, even before achieving Mosaic status. For the first time ever, travelers can start earning and enjoying perks before earning Mosaic status. TrueBlue members can customize their experience with Perks You Pick, choosing their first perk with just 10 tiles, then add more perks when they reach 20, 30 and 40 tiles. For every 10 tiles TrueBlue members earn, until they reach 50, they will get to choose a new perk from the following:
Early boarding.
Get settled sooner with Group B boarding (excluding Blue Basic fares).
Priority security.
Access an expedited lane to security at dozens of airports where available.
Alcoholic drink.
First beer, wine or liquor is free each flight (21+).
2X points bonus on a
5,000-point bonus.
Boost your TrueBlue balance with 5,000 bonus points.
These perks will allow even occasional travelers to enjoy an elevated travel experience when flying on
New Mosaic Levels
As part of the reimagined TrueBlue program,
Mosaic Signature Perks:
Mosaic 1 - 50 tiles:
Mosaic Boarding.
First two Checked Bags Free.
Beer, Wine & Liquor.
Even More Space at Check-In.
Same-Day Switches.
Priority Security.
Dedicated Check-In.
Dedicated Support Line and Priority Chat Assistance.
Complimentary Upgrades on Heathrow Express.
Mosaic 2 - 100 tiles: Even More Space
Up to 7' more legroom at no extra charge during booking (pending availability).
Mosaic 3 - 150 tiles: Move to Mint
Four Move to Mint certificates that enable complimentary upgrades from core to any Mint seat.
Number of certificates required to upgrade varies.
Mosaic 4 - 250 tiles: Move to Mint Again +
Two additional Move to Mint certificates.
Credits that can be redeemed for four complimentary seats on
Additionally, each time a member qualifies for a new level of Mosaic, they'll also be able to select one new perk from the Mosaic Perks You Pick menu.
Mosiac Perks You Pick:
FoundersCard Blue Membership
Enjoy 150+ premium travel, business, and lifestyle benefits-created exclusively for Mosaic members.
Pet Fee Waiver
Jet with your pet (cat or small dog) at no extra charge (
20-Tile Bonus
Get or gift a 20-tile boost to get to the next level faster.
15,000-Point Bonus
Boost your TrueBlue balance with 15,000 bonus points.
Mint Suite Priority (arriving later in 2023)
Priority access to
Introducing Tiles
Tiles are the new and easy way to track progress toward status, while earning perks at key milestones along the way. Intrepid travelers and casual fliers alike will be eligible for perks sooner than ever before and even if they haven't yet achieved Mosaic status. While still earning valuable points that can be redeemed for award travel, TrueBlue members will also earn tiles based on their combination of travel spend and credit card spend, not just one or the other.
One tile is awarded for every
This spring,
The Transition to the New TrueBlue
In spring 2023, Mosaic-Qualifying points and segments will be retired and TrueBlue members will see how many tiles they have based on how much they've already spent in 2023. Any member eligible for Perks You Pick will have the opportunity to select them based on their in-progress 2023 tile count.
Mosaic members will be assigned a Mosaic level based on how much they spent in 2022 or how much they spent in 2023, whichever is greater. They'll immediately begin enjoying the Mosaic Signature Perks of each level and will have the opportunity to select Mosaic Perks You Pick associated with that level.
For more information about
About
a) Members selecting the JetBlue Vacations Bonus perk will earn this benefit on the 6 TrueBlue points per eligible dollar spent on airfare and 1 TrueBlue point per eligible dollar spent on hotels, car rentals, cruises, and transfers calculated based on the member's individual proportionate share, as determined by
b) Any TrueBlue Perks You Pick that are not selected by the member as they accumulate tiles will automatically be granted upon reaching any level of Mosaic status, but the 5,000 bonus points and the JetBlue Vacations Bonus will not be available to Mosaics who earned status in 2022 for 2023. If a Mosaic qualifies for 2024 and beyond, they are eligible to receive these perks.
c) The
d) Qualifying travel spend excludes government taxes and fees and travel insurance. All net purchases are qualifying credit card spend. See TrueBlue Terms & Conditions and applicable cardmember agreement.
corpcomm@jetblue.com
Source:
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