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End-of-day quote Bombay Stock Exchange  -  2022-08-11
65.70 INR   +2.98%
08/03JM Financial Sees Decline in Fiscal Q1 Attributable Net Profit
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08/02JM Financial Limited Reports Earnings Results for the First Quarter Ended June 30, 2022
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Exclusive-Indian skincare startup Mamaearth eyes $3 billion valuation in 2023 IPO - sources

06/21/2022 | 05:32am EDT
A bird flies past the Bombay Stock Exchange building in Mumbai

MUMBAI (Reuters) - Sequoia Capital-backed Indian skincare startup Mamaearth is in talks to raise at least $300 million in a planned IPO next year and is seeking a valuation of around $3 billion, three people with direct knowledge of the company's plans told Reuters

Founded in 2016, Mamaearth has become popular in India with its range of "toxin-free" products such as face washes, shampoos and hair oils. It competes with Unilever's India unit, Hindustan Unilever, and Procter & Gamble Co in the booming personal care industry.

The company was last valued at $1.2 billion in January this year when it raised fresh funds from investors including Sequoia and Belgium's Sofina.

Mamaearth is targetting a valuation of around $3 billion - 10-12 times forward earnings based on sales growth and future revenue potential, a person briefed on the discussions said. It plans to file draft regulatory papers by the end of this year, said sources, who declined to be named as the plan is private.

Two of those sources said Mamaearth is in early-stage discussions to raise at least $300 million in its IPO, with a third source pegging the number at $350 million.

A Mamaearth spokesperson declined to comment on its IPO plans. The company's target valuation for the IPO, and the funds it plans to raise, have not been previously reported.

The company is in talks with JP Morgan Chase, India's JM Financial and Kotak Mahindra Capital to appoint them as bookrunners to the deal, the sources added

JP Morgan Chase declined to comment. JM Financial and Kotak did not immediately respond to requests for comment.

Mamaearth's IPO plans come during a broader rout in capital markets and a slowdown in India's booming startup ecosystem that recorded a steller $35 billion in record fundraising last year. Now, some startups are cutting back on staff and finding it difficult to raise funds, Reuters has reported.

Mamaearth was co-founded by Varun Alagh, a former Hindustan Unilever executive, and his wife Ghazal. With the brand endorsed by popular Bollywood celebrities, the duo has cashed in on growing e-commerce adoption in India by offering its products on platforms such as Amazon and Walmart's Flipkart.

India's beauty and personal care industry is expected to grow to $27.5 billion by 2025, from $17.8 billion in 2020, Indian financial services firm Avendus estimates. The number of online shoppers for beauty products is also projected to rise to 135 million from 25 million during that period, it added.

One equity research analyst, however, said the success of Mamaearth's IPO could hinge on how it plans to rapidly expand into offline sales. Most Indians still go to retail outlets to shop, with e-commerce accounting for just 5-6% of spending.

CEO Alagh told the Business Standard newspaper in January that 70% of Mamaearth's sales come from online platforms, but it was targetting a bigger offline presence and aiming to reach 40,000 retail outlets in 100 cities this year.

For the fiscal year ended in March 2022, Mamaearth's parent, Honasa Consumer Pvt Ltd, registered a revenue of $130 million, with a small profit, said one of the three sources.

The company recorded a post-tax profit of 246 million Indian rupees ($3.15 million) for the year ended March 2021.

($1 = 78.0750 Indian rupees)

(Editing by Aditya Kalra and Jacqueline Wong)

By M. Sriram

© Reuters 2022
Stocks mentioned in the article
ChangeLast1st jan.
HINDUSTAN UNILEVER LIMITED -0.66% 2595.2 End-of-day quote.9.98%
JM FINANCIAL LIMITED 2.98% 65.7 End-of-day quote.-11.63%
KOTAK MAHINDRA BANK LIMITED -0.70% 1841.1 End-of-day quote.2.49%
SOFINA SA 0.26% 230.8 Real-time Quote.-46.57%
UNILEVER PLC -0.40% 3905.5 Delayed Quote.-1.01%
08/03JM Financial Sees Decline in Fiscal Q1 Attributable Net Profit
08/02JM FINANCIAL : Demerger
08/02JM Financial Limited Reports Earnings Results for the First Quarter Ended June 30, 2022
07/07JM FINANCIAL LIMITED : Ex-dividend day for final dividend
07/04JM Financial Limited Announces Cessation of Directors
06/21Exclusive-Indian skincare startup Mamaearth eyes $3 billion valuation in 2023 IPO - sou..
05/25TRANSCRIPT : JM Financial Limited, 2022 Earnings Call, May 25, 2022
05/25JM Financial's Consolidated Net Profit Slips in Fiscal Q4
05/24JM FINANCIAL : consolidated net profit increased by 31.01% YoY for FY22. This is the highe..
05/24JM FINANCIAL : Demerger
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Net income 2023 9 477 M 119 M 119 M
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Capitalization 62 728 M 788 M 788 M
Capi. / Sales 2023 2,00x
Capi. / Sales 2024 1,74x
Nbr of Employees 2 405
Free-Float 69,0%
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