UNDISRUPTABLE: A Mindset of Permanent Reinventionfor Individuals, Organisations and Life

By Aidan McCullen

Due to be published by Wiley, April 2021

Hardcover and e-book, Priced £18.99

ISBN: 9781119770480

Resisting change is natural. The status quo will always resist; that is its nature. But changemakers must recognise the signs of resistance as milestones of change; this resistance is a rite of passage.

Change is a necessary and inevitable part of our personal and professional lives but many people and organisations struggle to come to grips with this. In today's world of incessant change, individuals and organisations have found themselves threatened by volatility, uncertainty, complexity, and ambiguity. However, in his new book - Undisruptable- author Aidan McCullen gives readers a new lens through which to consider change as an opportunity rather than an obstacle.

While we cannot see into the future, McCullen observes that there are repeatable patterns that we can understand. Undisruptabledemystifies the principles of change through a blend of analogies, innovation frameworks and exemplars of change such as Fujifilm and Arnold Schwarzenegger.

Inspiring readers to consider the big questions of today such as: What does the future hold?, What does the exponential growth of technology mean for the world of work?, What does a changing job market mean for future generations?, What do waves of disruption mean for business leaders?, and What does the breakneck speed at which society is evolving mean for all of us?, Undisruptable delivers an insightful and concise treatment of how to organise one's self and mindset to take advantage of the opportunities that drastic and rapid change offers.

McCullen explains that the first step is to realise that - just as a caterpillar transforms into a butterfly - evolution is a natural part of life. He says: 'Corporate changemakers can be forgiven when they label their legacy organisations and colleagues as blockers of progress who are 'stuck in their ways'. While it is understandable that those who drive change become frustrated with those who resist it, we must recognise that it is the legacy organisation that fuels the emergent one.'

By the end of the book readers, whether looking to make major or minor changes to their personal or professional lives, will have the essential tools and techniques to foster a reinvention mindset that will help themselves or their organisation to become 'undisruptable' - including how to: understand the principles of change, overcome the barriers to change, see change as an opportunity and not an obstacle, and utilise simple frameworks and examples to guide them on their transformation.


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Undisruptablewill be available wherever books and ebooks are sold.

About the Author:

AIDAN McCULLENis a transformation consultant and adjunct professor at Trinity College Dublin where he runs a module called 'Emerging Trends and Technologies'. He is Host and Founder of the Global Innovation Show rated top in the world by Forbes. McCullen exemplifies the permanent reinvention mindset, reinventing himself after an international career in professional rugby, then becoming one of the top innovators in digital media in the world, before reinventing once again as a consultant in innovation and organizational transformation. He is also a business advisor and board director on disruption and emerging business models. For more about Aidan, visit www.theinnovationshow.io

For more information, to request a review copy, extract or cover image, please contact:

Katy Smith, Publicity Manager, Wiley, +44 (0)1243 770215, [email protected](Mon-Wed)
Visit www.wiley.com/go/pressfor the latest news from Wiley/ @WileyBusiness


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John Wiley & Sons Inc. published this content on 31 March 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 31 March 2021 14:46:03 UTC.