Jollibee announced that it will open its new restaurant in the heart of New York City's Times Square on August 18, 2022. In response to its rapidly growing popularity in both the U.S. and Canada, Jollibee is evolving its North American menu to broaden appeal with new burgers sides and salads, which will only be available at the new Times Square location ahead of their nationwide rollout later this year. Jollibee is rounding-out its menu with several new offerings – starting with a brand-new burger line-up in honor of this enduring icon of American cuisine.

But that's not all. Jollibee is also introducing a host of new salads and sides. Primely located at 1500 Broadway (between 43rd and 44th Street) in the center of New York City's landmark, Jollibee is ready to turn curious newcomers into lifelong fans with its signature brand of joy.

Jollibee Times Square will be open seven days a week, from 9AM – 12AM. Customers can dine at the restaurant beginning on opening day and also enjoy their favorite menu items to-go; the store will begin offering online ordering channels in the coming weeks. The new Times Square joins Jollibee's existing Manhattan location (609 8th Avenue, New York, NY 10018), which opened back in 2018 to tremendous fanfare.

Opening its doors in this globally recognized destination also symbolizes the crown jewel of Jollibee's expansion efforts to date, as it continues toward its goal of operating 500 stores across North America by 2028. Jollibee will be bringing it signature brand of joy to several new U.S. markets in the coming months, including Philadelphia, Pennsylvania and Orlando, Florida.