Jollibee and DoorDash will debut a new mobile kitchen in Hamilton, Ontario on September 2. Created through an exclusive partnership between the two companies, the reimagined, movable restaurant concept will be located at the southwest corner of the CF Lime Ridge Mall. Hamiltonians can enjoy their favourite Jollibee dishes exclusively through online ordering - either by ordering for pickup or delivery through DoorDash (doordash.com or the DoorDash app) or Jollibee's online channels (jollibeefoods.com or the new Jollibee app). Going a step beyond the traditional ghost or commissary kitchen, the 15-meter traveling kitchen will allow the Jollibee brand to expand its presence in both existing and new markets without the traditional overhead costs of opening a brick-and-mortar store.

DoorDash and Jollibee collaborated on both the design and build-out of the innovative mobile concept, transforming a flatbed trailer into a fully customized working kitchen that features fryers, optimized utility connectivity, and ample storage and refrigeration space. DoorDash and Jollibee also worked closely together to identify the ideal location to launch their unique mobile kitchen offering. The companies selected the Hamilton site by pairing Jollibee's expansion objectives with aggregated insights from DoorDash data to help Jollibee maximize customer accessibility and delivery range.

The mobile kitchen will service surrounding areas, including Downtown Hamilton, Stoney Creek, McMaster University, and Hampton Heights and will remain in Hamilton for at least six months before eventually traveling to a new (to be determined) North American locale.