Joyce Boutique Holdings Limited has announced the opening of the new JOYCE Central store in Hong Kong. In the heart of Hong Kong, JOYCE Central has been the epicenter of Hong Kong fashion since the early 70s. JOYCE has brought over four decades of creative talent from across the globe to their discerning customers. At the forefront of fashion in Asia, JOYCE has always taken pride in carefully curating and presenting fashion as an art form. For this reason, iconic architect and designer, known as The Enlightened Nomad, Paola Navone has been commissioned to transform JOYCE Central into a haven for forward thinkers and seekers of inspiration.