Juventus Football Club S p A : Pre-underwriting agreement relating to the proposed capital increase with pre-emptive rights has been signed with four primary banks

PRE-UNDERWRITING AGREEMENT RELATING TO THE PROPOSED CAPITAL INCREASE

WITH PRE-EMPTIVE RIGHTS HAS BEEN SIGNED WITH FOUR PRIMARY BANKS

Turin, July 30, 2021 - Following the previous press release published on June 30, 2021, Juventus Football Club S.p.A. ("Juventus" or the "Company") hereby announces that, in the context of the envisaged transaction aimed at strengthening the Company's equity by means of a capital increase with pre-emptive rights up to EUR 400 million (the "Capital Increase"), Goldman Sachs International, J.P. Morgan AG, Mediobanca - Banca di Credito Finanziario S.p.A. and UniCredit Corporate & Investment Banking will act as joint global coordinators (the "Joint Global Coordinators") and joint bookrunners.

On the date hereof, the Joint Global Coordinators have entered into a pre-underwriting agreement with the Company pursuant to which they have undertaken - subject to conditions in line with market practice for similar transactions

• to enter into an underwriting agreement for the subscription of any newly issued shares that remain unsubscribed at the end of the auction period of the offering. In this context, and as communicated on June 30, 2021, the majority shareholder, EXOR N.V. (which currently holds 63.8% of Juventus' share capital), has committed to subscribe for the new shares issued in the context of the Capital Increase pro rata to its current interest.

The envisaged Capital Increase is expected to be completed by the end of 2021, subject to favourable market conditions, the approval of the Capital Increase by the competent corporate bodies and the issue of the necessary authorisations by the competent authorities.

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PRESS OFFICE CLAUDIO ALBANESE T. [phone] [e-mail]

INVESTOR RELATIONS STEFANO CERRATO T. [phone] [e-mail]

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PUBLICATION OR DISTRIBUTION WOULD REQUIRE THE APPROVAL OF LOCAL AUTHORITIES OR

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NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, IN, FROM OR TO PERSONS LOCATED OR RESIDENT IN, THE UNITED STATES, AUSTRALIA, CANADA OR JAPAN OR IN ANY JURISDICTION WHERE SUCH RELEASE, PUBLICATION OR DISTRIBUTION WOULD REQUIRE THE APPROVAL OF LOCAL AUTHORITIES OR WOULD OTHERWISE BE PROHIBITED BY LAW.

This press release and the information contained herein do not include or constitute an offer to sell securities, or a solicitation of an offer to purchase securities. Any offer to the public will be made in Italy and the European Economic Area on the basis of a prospectus approved by the competent authority, in accordance with applicable laws and regulations. No offer to sell securities or solicitation of an offer to purchase securities will be made in the United States, Australia, Canada or Japan or in any other country in which such an offer or solicitation would require the approval of local authorities or would otherwise be prohibited by law (the "Other Countries").

This press release, any part of it or its distribution may not form the basis of, nor may be relied upon for, any investment agreement or decision. The securities have not been and will not be registered in the United States under the United States Securities Act of 1933, as amended (the "Securities Act"), or under the laws of the Other Countries. The securities may not be offered or sold in the United States unless registered under the Securities Act or pursuant to an exemption from registration under the Securities Act. Juventus does not intend to register any part of the offering or to conduct a public offering in the United States.

This press release does not constitute an offer to sell or a solicitation of an offer to purchase or subscribe to any securities. This press release has been prepared on the basis that any offer of securities referred to herein in the United Kingdom and in any member state of the European Economic Area ("EEA") subject to the Prospectus Regulation (each, a "Relevant Member State") will be made on the basis of a prospectus approved by the competent authority and published in accordance with the provisions of the Prospectus Regulation (the "Permitted Public Offer") and/or pursuant to an exemption from the requirement to publish a prospectus for offers of securities as provided for by the Prospectus Regulation.

Accordingly, any person making or intending to make an offer of securities in a Relevant Member State other than a Permitted Public Offering may do so only where there is no requirement for the Company to publish a prospectus pursuant to Article 1 or Article 3 of the Prospectus Regulation, respectively, or to supplement a prospectus pursuant to Article 23 of the Prospectus Regulation, in connection with such offer.

"Prospectus Regulation" means Regulation (EU) 2017/1129 (such Regulation and amendments thereto, together with any delegated acts and implementing measures) and Regulation (EU) 2017/1129 as it forms part of UK domestic law by virtue of the European Union (Withdrawal) Act 2018 (the "EUWA"). This document does not constitute a prospectus within the meaning of the Prospectus Regulation. A prospectus prepared pursuant to the Prospectus Regulation may be published in the future for the purpose of a public offering to be made only in Italy and/or the European Economic Area. Investors should not subscribe to any of the securities referred to herein except on the basis of the information contained in the relevant prospectus.

The joint global coordinators, their affiliates or any of their respective directors, officers or employees shall have no liability (whether for negligence or otherwise) arising out of, and make no representation or warranty, express or implied, as to the truth, accuracy or completeness of the information contained in this release or any other information relating to the Company, its subsidiaries or affiliates, nor for any loss arising out of the use of this release or its contents or in connection with it. No person other than the Company shall be deemed to be a client of the joint global coordinators in relation to the Capital Increase and the joint global coordinators shall not be responsible for providing any person with any safeguards or advice in relation to the Capital Increase, the contents of this release or any transaction, agreement or other matter referred to herein.

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This press release and the information contained herein are not intended to and do not in any way constitute an investment advice. The statements contained herein have not been independently verified. No representation or warranty, express or implied, is made with respect to, and no reliance should be placed on, the impartiality, accuracy, completeness, fairness or reliability of the information contained herein. The Group and its representatives accept no liability (whether for negligence or otherwise), arising in any way from such information and/or for any loss arising from the use or non-use of this press release. By accessing these documents, the reader agrees to be bound by the above limitations. This press release contains forward-looking statements and estimates that reflect the current views of the Group's management regarding future events. Forecasts and estimates are generally identified by expressions such as "is possible," "should be," "expected," "estimated," "believed," "intended," "planned," "objective" or by the negative use of these expressions or other variations of these expressions or by the use of similar expressions. These forecasts and estimates include, but are not limited to, all information other than factual information, including, without limitation, information relating to the Group's future economic and financial position and operating results, strategy, plans, objectives and future developments in the markets in which the Group operates or intends to operate. As a result of these uncertainties and risks, readers are cautioned not to place undue reliance on such forward-looking information as a prediction of actual results. The Group's ability to confirm the provisional economic and financial data and to achieve its forecasted results depends on many factors beyond management's control. Actual results may differ materially from (and be more adverse than) those expected or implied by the forward-looking information. Such forecasts and estimates involve risks and uncertainties that could have a material impact on expected results and are based on basic assumptions. The forecasts and estimates made therein are based on information available to the Group as of today. The Group undertakes no obligation to publicly update and revise forecasts and estimates as a result

NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION IN WHOLE OR IN PART IN OR INTO THE UNITED

STATES, AUSTRALIA, CANADA OR JAPAN OR ANY OTHER JURISDICTION WHERE SUCH RELEASE,

PUBLICATION OR DISTRIBUTION WOULD REQUIRE THE APPROVAL OF LOCAL AUTHORITIES OR

WOULD OTHERWISE BE UNLAWFUL

of the availability of new information, future events or otherwise, subject to compliance with applicable laws. All subsequent forecasts and estimates, written and oral, attributable to the Group or persons acting on its behalf are expressly qualified in their entirety by these cautionary statements.

NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION IN WHOLE OR IN PART IN OR INTO THE UNITED

STATES, AUSTRALIA, CANADA OR JAPAN OR ANY OTHER JURISDICTION WHERE SUCH RELEASE,

PUBLICATION OR DISTRIBUTION WOULD REQUIRE THE APPROVAL OF LOCAL AUTHORITIES OR

WOULD OTHERWISE BE UNLAWFUL