Proceeds from the facility will be used to support the Company’s Bitcoin-centric digital asset treasury strategy as well as for working capital and M&A activities, further expanding its content and K-POP related businesses. Under this initiative, K Wave will, subject to certain limitations, allocate a significant portion of the proceeds received from the sale of any shares under the facility to the purchasing, long-term holding, and yield optimization of Bitcoin (BTC) — positioning itself among the first publicly traded media companies to integrate BTC directly into its core treasury operations. In addition, the Company plans to operate Bitcoin Lightning Network nodes and invest in Bitcoin-native infrastructure to enhance decentralization and facilitate on-chain transaction rewards.
K Wave is looking to be the “Metaplanet of Korea” — referencing Japan’s Metaplanet Inc., which became the #1 performing stock globally in 2024 and a top performer in 2025 after adopting a Bitcoin reserve strategy. The Company believes a similar model — combining public market access with a focused Bitcoin treasury initiative — will resonate with investors across
The Company’s asset treasury strategy reflects its commitment to innovation and forward-looking asset management. Key initiatives under the strategy include:
- Acquiring and holding BTC as a primary corporate reserve asset
- Reinvesting BTC yields into additional Bitcoin purchases and infrastructure initiatives to deepen its engagement with the Bitcoin ecosystem.
- Allowing KWM’s consumers to purchase KWM’s content and K-pop merchandising utilizing BTC in a WEB3 environment. Investors can invest in top-quality Korean film and K-pop projects utilizing approved coins by KWM, including BTC.
By adopting Bitcoin as its core reserve asset, K Wave aims to strengthen its balance sheet with the world’s most secure and decentralized digital currency while aligning itself strategically with the growing global Bitcoin economy and Web3 future.
Choi, Pyeungho, Chairman of the
“K Wave Media’s bold adoption of Bitcoin as a treasury reserve asset is a visionary move that signals the growing convergence between digital media and decentralized finance. We are proud to support K Wave’s mission to lead Web3 integration in the content space and believe this strategy will create strong, long-term value for its shareholders.”
“At K Wave, we are reimagining the future of media — and that includes our financial foundation. Bitcoin offers not just a store of value, but a foundation for innovation, independence, and global scalability. By embedding BTC into our core strategy, we’re reinforcing our commitment to decentralization, agility, and future-facing value creation. This is a defining step forward for K Wave and for the future of creative finance that will further assist KWM to produce Korea’s best content and help position KWM in the K POP’s entire ecosystem by allowing it to expand to concert management and music distribution, among others.
About K Wave Media
Founded in 2023 and headquartered in the
This press release contains forward-looking statements. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. The Company's actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, including market conditions, regulatory developments, and the Company's ability to successfully integrate the acquired business. The reports filed by the Company with the
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Source: K Wave Media2025 GlobeNewswire, Inc., source
















