Karbon-X announced its partnership with the Banff Marathon to offset the environmental impact of the event. Through this collaboration, Karbon-X will neutralize the carbon footprint of the Banff Marathon, ensuring a more sustainable and eco-friendlier race. Brightspot climate conducted a comprehensive assessment of the event, analyzing factors such as transportation, energy consumption, and waste generation.

The findings highlighted the significant carbon emissions associated with hosting such a large-scale event in a pristine natural environment like Banff National Park. To mitigate these emissions, the Banff Marathon turned to Karbon-X for a solution. Leveraging its extensive portfolio of verified carbon offset projects, Karbon-X used the data collected by Brightspot Climate and provided 956 VERRA carbon credits to offset it.

These offsets represent investments in projects that reduce or remove greenhouse gas emissions, such as renewable energy generation or cookstove initiatives in the developing world. The partnership between Karbon-X and the Banff Marathon reflects a growing trend in the event industry towards sustainability and environmental stewardship. As more organizations prioritize eco-friendly practices, carbon offsetting has emerged as a practical and effective strategy for reducing environmental impact and promoting a more sustainable future.