Press release
KBC Mobile named best mobile banking app worldwide by independent international research agency,
KBC Mobile tops world ranking exactly 10 years after being launched.
In a comparative study1, independent international research agency,
KBC has always been among the front runners in the annual Sia survey in previous years, but ended up taking the top spot this year. This recognition is all the more important for KBC, because Sia has systematically expanded the scope of its survey in recent years. In the current survey, Sia examined no fewer than 135 banks from 17 different countries around the world, enabling the study to provide an excellent picture of the current mobile banking market and the trends that are emerging.
Sia highlights various factors in its analysis of KBC Mobile, including the remarkably large number of additional third-party services, the simulation tools, full online capabilities for many types of transactions, the excellent and hassle-free user experience, connectivity (e.g., wearables, itsme, cash withdrawals at ATMs, etc.), the possibilities to interact with KBC's other physical and digital distribution channels and the central role of Kate - KBC's digital personal assistant.
Sia's conclusion is clear: ‘KBC Mobile is a perfect and efficient banking app for everyday needs and one of the most innovative with some interesting extras. The app surprises customers with the wide range of functionalities and the virtual assistance by Kate.'
Incidentally, the Sia report is not the only one that considers KBC to be the reference in the field of digitalisation. In a recent report, for instance, Deloitte put Kate at the top of an analysis2 of digital assistants, and last week
Transparent, sound and clear methodology used by Sia
New and alternative market players are increasingly claiming their place among traditional financial service providers, while competition – strengthened by innovative and disruptive trends such as cryptocurrencies, artificial intelligence, data analysis and sustainability requirements – is becoming fiercer and fiercer. On the basis of these observations,
The final score that
Recognition for 10 years of KBC Mobile
KBC launched its first mobile banking app on
Over the past 10 years, KBC Mobile has undergone a dramatic transition, changing from an app for performing basic transactions and checking account information to a fully-fledged, customer-centric ecosystem that proactively meets increasingly more of the customer's needs. These needs are not limited to just banking, insurance and investment, they also include mobility, leisure and health matters, etc.
Kate, KBC’s digital personal assistant, already plays an important role in this progress and will play an even more central role in the interaction with the customer in the months and years to come, supported by artificial intelligence and data analysis.
Some recent figures on the use of KBC Mobile (in
- 1.6 million Belgian customers actively use KBC Mobile (with more than 50 million log-ins per month)
- Users of KBC Mobile give it an excellent NPS of 63.3 (
September 2021 ) - At the end of
August 2021 , KBC had almost 640 000 unique users of third-party services in KBC Mobile, a threefold increase on the whole of 2019 (the number of third-party transactions since the beginning of the year already exceeds 2 million, i.e. more than over the whole of 2019) - In the past 8 months, KBC registered 4 million customer conversations with Kate. 1.3 million of these conversations led to transactions of all kinds (banking and insurance services).
- Learn more about KBC Mobile
Havenlaan 2 – 1080 Brussels General Manager of Corporate Communication/ Spokesperson Tel.: +32 2 429 85 45 | Press Office Tel.: +32 2 429 65 01 (Stef Leunens) Tel.: +32 2 429 29 15 ( Tel.: +32 2 429 32 88 (Pieter Kussé) Tel.: +32 2 429 85 44 ( E-mail: pressofficekbc@kbc.be | KBC press releases are available at www.kbc.com Follow us on www.twitter.com/kbc_group Stay updated on all our latest innovations |
1 Sia Partners Mobile Banking Benchmark: a study on the present state of mobile banking in the world –
2 Unlocking the Value of Digital Assistants – Deloitte, 2021
Attachment
- 20210923-pb-sia-en
© OMX, source