BATTLE CREEK, Mich.- Incogmeato by MorningStar Farms, the leader in plant-based poultry, knows America loves chicken tenders and now they're unveiling new plant-based Chik'n Tenders worthy of chicken lovers everywhere.1 Hitting shelves this month in Original and Sweet BBQ flavors, the new Incogmeato Chik'n Tenders are indistinguishable from its animal protein counterpart - with a signature 'just-like-meat' tear you have to see to believe.
With each bite, Incogmeato Chik'n Tenders capture the feel of tear-apart chicken tenders thanks to a finely-honed technology that creates fibers to mimic the texture of real chicken. The result is a crispy, juicy, pull-apart tender that delivers the taste, texture and aroma flexitarians are looking for. Compared to real chicken, Incogmeato Chik'n Tenders contain more grams of protein per serving and 27% less fat. They're made with non-GMO soy and contain no artificial flavors.
'Our new Incogmeato Chik'n Tenders are a game changing experience for the flexitarian chicken-loving consumer who wants to try plant-based but isn't finding an option that stacks up to the real thing,' said Sara Young, General Manager, Plant-Based Proteins at Kellogg Company. 'Chik'n is a huge opportunity to recruit flexitarian eaters to the meatless category; we know plant-based chik'n household penetration is just north of 5%, leaving a huge upside worth over $200+M.'2
Incogmeato is challenging chicken lovers to give these delicious and dippable Chik'n Tenders a taste. The two varieties are available in grocery stores nationwide at select Walmart, Kroger, Meijer, H-E-B, Wegmans, Southeastern Grocers stores. Incogmeato Chik'n Tenders with premium, crispy homestyle breading are also available to Foodservice operators across the country through broadline distributors - meeting the strong consumer demand for plant-based options in restaurants.
To learn more about Incogmeato, visit Incogmeato.com. Follow @IncogmeatoUS on Facebook and Instagram and @Incogmeato on Twitter for all the latest plant-based updates.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles, Cheez-It, Special K, Kellogg's Frosted Flakes, Pop-Tarts, Kellogg's Corn Flakes, Rice Krispies, Eggo, Mini-Wheats, Kashi, RXBAR, MorningStar Farms and more. Net sales in 2019 were approximately $13.6 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.
1 Nielsen xAOC data 52 we 8/8/20
2 Proprietary Primary Research, Nielsen Panel
SOURCE Kellogg Company
For further information: CONTACTS: Kellogg's Media Hotline, media.hotline@kellogg.com; Weber Shandwick, Meg Handelman, mhandelman@webershandwick.com
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