Access Advance announced to welcome Hyundai Motor Company and Kia as Licensors of the VVC Advance Patent Pool. By contributing their patents to the VVC/H.266 patent pool, Hyundai and Kia have reinforced their commitment to fostering collaboration and ensuring fair access to essential media technologies across the ecosystem and market, including the automotive sector. Hyundai and Kia are continuously striving to contribute to the development of standards-based video coding technologies to provide new media features in their mobility products and enhance customer convenience and viewing experience inside the cabin.