Kia Corporation and The Ocean Cleanup have commenced a partnership to explore innovative ways to co-create solutions that will support a more sustainable future. Seen as an essential initiative in Kia's journey for a sustainable future, Kia will support The Ocean Cleanup financially to initiate ocean and river cleanup projects, and create a resource circulation system that will help avoid harvested plastics ending up back in the environment by integrating part of the catch from The Ocean Cleanup's innovative devices into Kia's production and value chain process. For seven years, Kia will support The Ocean Cleanup via financial contributions and in-kind supplies to support ocean operations and the construction of the various river cleaning devices.

In return, The Ocean Cleanup will supply usable fractions of the collected plastic and share the organization's research results and relevant data on reducing plastic pollution with Kia.