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In alignment with Kia's key brand message for this year's
A total of 297 Kia cars and 70 Kia branded buses were mobilized during the FIFA World Cup 2022 period, facilitating the safe and convenient mobility of players, referees, management and staff. With the fleet including 80 eco-friendly Kia vehicles (30 EV6 GT-Line, 30 Sorento Plug-in Hybrid and 20 Niro Plug-in Hybrid), the vehicles contributed to the aim of creating a sustainable
The use of the EV6 GT-Line was particularly significant, with its becoming the first fully electric vehicle of Kia ever used at the FIFA World Cup. Its role was additionally meaningful in representing Kia's global sustainable activities in the
To commemorate the occasion, Kia and
In addition to the vehicles used to keep the tournament on the move, the Kia EV9 Concept was displayed at Kia's 'Ground of Inspiration' brand booth in the FIFA Fan Festival, attracting the attention of thousands of football fans. Although previously unveiled at the 2021 LA Auto Show and 2022 Busan Motor show, its appearance at the World Cup marks the first time the concept version of Kia's future flagship EV has been on open display to the public.
The EV9 Concept was joined by further iconic Kia models in the Brand Activation Areas inside other
These were seen not only by the millions of fans who attended the tournament, but also by the 250 guests from 39 nations who were selected by Kia to receive the chance to view a match in person through the 'Road to Inspiration' program. The guests included dealers, business partners, current and prospective customers and content creators. On the pitch, meanwhile, 64 talented young footballers from around 17 countries were also invited to the World Cup for the once-in-a-lifetime experience of acting as the Kia Official Match Ball Carriers.
With its program of FIFA World Cup 2022 activations having now successfully concluded, Kia is looking to future landmark events in sports and locations with similar global appeal. Its inspiring and creative content will continue at the
Kia (www.kia.com) is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company's brand slogan - 'Movement that inspires' - reflects Kia's commitment to inspire consumers through its products and services.
For more information, visit the Kia Global Media Center at www.kianewscenter.com
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