- 'Best of the Best' title for Kia's brand cultural space in the 'Interior Architecture and Interior Design' category
Seoul -based complex a place for people to experience the EV6 firsthand in fun and imaginative ways- Kia EV6 also claims two Red Dot 'Best of the Best' and 'Innovative Products' awards
With 'EV6 Unplugged Ground', Kia wanted to make a statement about its refreshed brand and first dedicated electric vehicle, and create a customer space like no other. From experience zones to test drives and expert product advice, the complex immerses people in the future of mobility within one of
"The purpose of 'EV6 Unplugged Ground' was to convey a message about a new life - recycling, sustainability, future mobility and electric vehicles. We chose Seongsu as it was a neighborhood that has also been 'reborn', much like the Kia brand," said
Kia EV6: winner of two Red Dot product awards
Shortly after being crowned 2022 European Car of the Year, the Kia EV6 also picked up two Red Dot Awards: the 'Best of the Best' accolade for its pioneering and forward-looking design as well as being named winner in the 'Innovative Products' category.
The Red Dot Design Award is one of the largest design competitions in the world. It is announced annually by the Design Zentrum Nordrhein-Westfalen and is divided into three disciplines: Product Design, Brands & Communication Design and Design Concept. This year's entries were assessed by a 50-member international jury of independent designers, design professors and trade journalists.
For more information about Kia, please visit: www.kianewscenter.com
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