Highlights:
* Kia reveals first stage of future product plans - seven new dedicated BEVs to launch by 2027 across several vehicle segments
* Brand's first dedicated BEV, codenamed CV, to launch in 2021 and reveal Kia's new design direction
* BEVs to account for 25% of Kia global vehicle sales by 2029
* Kia to work with worldwide network to expand EV charging infrastructures
* Full BEV lineup will establish Kia's position as a leading EV brand in the market
Kia will establish a leadership position in the global EV market by responding to fast-growing global consumer demand for EVs. The brand will launch a diverse range of dedicated BEVs and partner with EV charging companies worldwide to achieve this.
'Kia has sold more than 100,000 BEVs worldwide since the introduction of our first mass-produced BEV in 2011, the Kia Ray EV, ' said CEO Song. 'Since then, we have started to introduce a range of new BEVs for global markets and announced plans to accelerate this process in the years ahead. By refocusing our business on electrification, we are aiming for BEVs to account for 25 percent of our total worldwide sales by 2029.'
Under Kia's 'Plan S' strategy, announced at the start of 2020, the brand plans to expand its BEV line-up to 11 models by 2025. Over the same period, Kia is aiming for BEVs to account for 20 percent of the brand's total vehicle sales in advanced markets, including
The first of these BEVs, code-named CV, will be revealed in 2021 as the brand's first dedicated BEV, destined for many regions globally. The new model will offer the same competitive product quality and eye-catching design as Kia's other vehicles, with high-performance driving and recharging characteristics.
Kia's 'Plan S' strategy - a transition to electrification
Earlier in January,
Kia is innovating its vehicle planning, development and production to actively reflect diverse customer needs from the product planning stage. Kia is planning to respond to market demands by offering diversified product types, with a range of models suitable for urban centers, long-range journeys, and performance driving. Furthermore, by adapting its new Electric-Global Modular Platform (E-GMP), Kia will be able to offer vehicles with best-in-class interior spaciousness.
In addition,
Kia sees the expansion of electric charging infrastructures as a pre-condition for the popularization of EVs and continues to explore activities worldwide to improve charging accessibility for drivers.
In
Worldwide, Kia is establishing more than 2,400 EV chargers in
Furthermore, Kia is striving to secure a comprehensive charging infrastructure for customers through strategic alliances, starting with a strategic investment in IONITY, a European company specializing in high-speed EV charging, in September last year. Kia is also seeking charging infrastructure partners for the
Kia is supporting its efforts to establish a leadership position in the global EV market through active collaboration with governments and by engaging in other commercial partnerships. Having established a new start-up in July this year, Purple M (specializing in providing customized e-mobility services based on EVs), Kia also plans to enhance collaboration with various government organizations to expand cooperation in several areas, including the conversion of public transportation to electric power, and the construction of EV charging infrastructures.
About
Founded in 1944, Kia today sells around 3 million vehicles a year in over 190 countries, with 52,000 employees worldwide, annual revenues of over
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