Kidsland International Holdings Limited provided profit guidance for the year 2017. The Group is expected to record a decrease in the consolidated profit attributable to the owners of the Company for 2017 as compared to that for 2016. Based on the information currently available to the Board, the Consolidated Profit for 2017 is expected to be in the range of HKD 50 million to HKD 70 million, as compared to the Group's Consolidated Profit of approximately HKD 90 million for 2016. The decrease in the Consolidated Profit is primarily attributable to: (a) a decrease in gross profit margin of the Group's products in the fourth quarter of 2017, which was resulted from the decrease in selling prices of some of the Group's major products mainly in the same period, which normally is the peak season for the sales of the Group's products. The decrease in selling prices was made after some of the major players in the PRC toy market had adopted in the last two months of 2017 more aggressive pricing strategies, and the Group had to follow in order to maintain the Group's competitiveness in such connection; (b) an increase in general and administrative expenses due to an increase in the scale of the Group's operations, and also an increase in legal and professional fees for compliance costs of the Group in 2017; (c) share-based payment expenses (which is subject to finalisation) regarding share options granted in 2017; and (d) an increase in the non-recurring listing expenses in connection with the listing of the Company's shares in November 2017.