Huggies®? has joined forces with basketball superstar and dad of four, Giannis Antetokounmpo, to show off his biggest moves with his tiniest teammate, his daughter, Eva. To help introduce the new Huggies®?
Little Movers®? HuggFit 360deg slip-on diaper, Giannis will star in an exciting multi-channel campaign that celebrates protection for babies who are ready to move, groove, and conquer the world-- just like Giannis on the basketball court. With a flexible waistband designed to move with baby during play, new Huggies Little Movers HuggFit 360deg offers double the stretch of Huggies Little Movers open diapers and are designed to provide an extra secure fit for up to 100% blowout and leakproof protection.
The campaign kicks off with a cinematic ad spot featuring Giannis and his 19-month-old daughter on the basketball court. As Giannis ties his double laces, he checks Eva's Huggies Little Movers®? Diaper with Double Grip Strips??, signaling they're ready for action.
Set to the beat of Ludacris' "Stand Up," the ad showcases Giannis' smooth strides on the court alongside Eva's adorable, wobbly attempts to mimic him. This heartwarming momentum highlights the campaign's idea: "Double the stretch* for when your little double starts to move like you do". The Antetokounmpo Family and Huggies brand also have a shared mission to help families in need.
With nearly 1 in 2 U.S. families with young children experiencing diaper need, Giannis and his wife, Mariah, are longtime suppliers of the Milwaukee Diaper Mission, a member of National Diaper Bank Network. To celebrate the partnership, Huggies is proud to donate $100,000 worth of diapers to Milwaukee Diaper Bank, in addition to its ongoing commitment to National Diaper Bank Network which supports local diaper banks across the country. As founding sponsors of Diaper Bank Network, Huggies has donated over 270 million diapers and wipes since 2011.
