AMSTERDAM (Reuters) - Dutch brewer Heineken (>> HEINEKEN) said on Tuesday its bid for Tiger beer maker Asia Pacific Breweries (>> Asia Pacific Brew.) shares held by Fraser and Neave (>> Fraser and Neave) was "richer" and created more value for investors than a sweetened offer from a rival Thai group.

"We are convinced that our bid is richer and offers more value to shareholders," a Heineken spokesman told ANP-Reuters.

Thailand's Kindest Place Groups earlier on Tuesday made an unsolicited offer of S$55 a share to buy Singapore conglomerate Fraser and Neave's (F&N) direct 7.3 percent stake in APB.

(Reporting by Gilbert Kreijger and Bart Meijer; editing by Sara Webb)