TOKYO - Kirin Brewery Company, Limited (Kirin Brewery) will export Kirin Single Grain Japanese Whiskey Fuji to the United States. The single-grain whiskey is made with pure water from Mount Fuji at the Mt. Fuji Distillery- at the foot of the Mount Fuji itself - and goes on sale in September. This will be the first time for Kirin to export whiskey to the United States.
The United States represents a large percentage of sales volume of high-priced whiskey, accounting for about 35%* of the global market. The share of Japanese whisky in this market is low at about 3%, but Kirin Brewery expects room for growth in the future. Against this backdrop, Kirin Brewery decided to start selling Kirin Single Grain Japanese Whiskey Fuji in the United States, where Japanese whisky is very popular and demand is growing rapidly.
Estimate based on sales volume in 2019 IWSR super premium price range and above
Kirin Single Grain Japanese Whiskey Fuji is made exclusively from grain whiskeys from the world-renowned Mt. Fuji Distillery and is a combination of three different types of grain whiskey, each with its own unique flavor profile.
In Japan, Sauvignon Blanc wine glasses are recommended as their shape allows the drinker to experience the best of Kirin Single Grain Japanese Whiskey Fuji, and Kirin Brewery plans to recommend the same in the United States. Kirin Brewery plans to promote Kirin Single Grain Japanese Whiskey Fuji in the United States through PR events related to Japanese culture.
Kirin Single Grain Japanese Whiskey Fuji is characterized by its fruity, orange and grape flavors, and the taste is unaltered from what is sold in Japan, remaining true to its roots.
Packaging expresses Japanese aesthetic
Kirin Single Grain Japanese Whiskey Fuji features a simple off-white label that eliminates clutter, with the 'FUJI' name superimposed on it in black to give a sense of depth. On the left of the label, (Mount) Fuji, with two large light gray characters as written in Japanese, stands proudly in the background, contrasting the dark English text. Eliminating excessive decoration expresses the beauty of the minimalist Japanese aesthetic. The bottom of the bottle rises inward in the shape of the iconic Mount Fuji as a reminder of where this whiskey was made and further express its Japaneseness, and for the drinker to reminisce about or envision the famous peak while relaxing and enjoying its flavor.
About Kirin Holdings
Kirin Holdings Company, Limited is an international company that operates in the Food & Beverages domain (Food & Beverages businesses), Pharmaceuticals domain (Pharmaceuticals businesses), and Health Science domain (Health Science business), both in Japan and across the globe.
Kirin Holdings can trace its roots to Japan Brewery which was established in 1885. Japan Brewery became Kirin Brewery in 1907. Since then, the company expanded its business with fermentation and biotechnology as its core technologies, and entered the pharmaceutical business in the 1980s, all of which continue to be global growth centers. In 2007, Kirin Holdings was established as a pure holding company and is currently focusing on boosting its Health Science domain.
Under the Kirin Group Vision 2027 (KV 2027), a long-term management plan launched in 2019, the Kirin Group aims to become 'A global leader in CSV*, creating value across our world of Food & Beverages to Pharmaceuticals.' Going forward, the Kirin Group will continue to leverage its strengths to create both social and economic value through its businesses, with the aim of achieving sustainable growth in corporate value.
Creating Shared Value: combined added value for consumers as well as for society at large.