Kontoor Brands, Inc.'s Lee announced the launch of the reimagined women's Lee Rider Jean, which pays homage to Lee's original denim designs created more than 75 years ago. This latest release is a celebration of fearless originality, combining the best of modern construction with iconic Lee details in designs cut to fit women of today. For over 130 years, Lee has been at the forefront of revolutionizing denim, democratizing fashion, and outfitting generations with innovative comfort and style.
In 1947, Lee introduced the Lady Lee Rider Jean, the first jean designed to fit the shape of a woman's body. This adaptation of the original men's 101 Rider cowboy jean - first made in 1924 - catered to the utility, toughness, and freedom women needed to navigate the world with purpose, confidence, and effortless cool. Now the women's Lee Rider Jean is reborn, infusing all the original swagger of that vintage cowboy original but tailor-made for her.
The launch introduces two must-have versions of the timeless straight-legged silhouette: the Rider Classic Jean, a mid-rise jean with a straight leg and relaxed fit and the Rider Slim Straight Jean, a mid-rise Jean with a straight leg and slimmer leg fit. Both styles balance between feeling not too loose and not too tight, offering a comfortable, stylish, and playful fit.