Earlier this month, Kontoor Brands unveiled its first, freestanding Wrangler® retail location in China. Located in the Nanjing Deji Plaza, a top retail destination, the store brings to life the adventurous optimism of Wrangler's cowboy spirit, leveraging the brand's rich heritage. The launch will deliver engaging and innovative experiences to Wrangler's growing Chinese consumer base.
"We have spent the last year building awareness and demand for the Wrangler brand in China through curated product offerings and innovative digital experiences," said John Gearing, Vice President, Kontoor Brands, Asia. "The Nanjing store unveils a new retail store concept that we have designed to excite and engage China's youth and young at heart. In the coming months, you can expect to see additional Wrangler stores in top retail destinations as we continue to unleash Wrangler's heritage to a new audience."
Kontoor first introduced the Wrangler brand to Chinese consumers in December 2020, taking a digital-first approach, the initial product offerings were made available to consumers through Tmall, a leading online retailer in China. The new retail location in Nanjing marks an important step forward in the Wrangler brand's expansion into the Chinese market.
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Kontoor Brands Inc. published this content on 30 November 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 30 November 2021 20:00:05 UTC.
Kontoor Brands, Inc. is a global lifestyle apparel company. The Company designs, manufactures, procures, sells and licenses apparel, footwear and accessories, primarily under the brand names Wrangler and Lee. The Company's segments include Wrangler, Lee and Other. The Wrangler segment offers multiple sub-brands and collections within the Wrangler brand, including 20X, Aura from the Women at Wrangler, Cowboy Cut, Premium Patch, Riggs Workwear, Rock 47, Rustler, Wrangler Retro, Wrangler Rugged Wear and Wrangler All Terrain Gear. The Lee segment includes a range of jeans, pants, shirts, shorts and jackets for adults and children. The Lee brand offers multiple sub-brands and collections, including Lee101, Riders by Lee Indigo and Chic by Lee. The Other segment includes sales and licensing of Rock & Republic, other company-owned brands and private label apparel. Its distribution channels include United States Wholesale, Non-United States Wholesale and direct-to-consumer.
KONTOOR BRANDS, INC. 
