Koovs plc announced a new contract with Future Lifestyle Fashions Limited to develop a new and exclusive fashion range for FLFL's Brand Factory. Under the terms of the Brand Factory Contract, Koovs will develop an exclusive range of menswear clothing for Brand Factory on a wholesale basis, with no right of return if the goods are not sold. The new range will be available under the Chelsea King brand name and, initially, will be sold in 25 Brand Factory stores.

The first season, commencing Sep-19, is expected to generate wholesale revenues of approximately £0.6 million, and be profitable after deducting the cost of the goods sold. In addition, the Brand Factory sales will pass through Koovs' supply chain which will also benefit from the increased volumes. The Brand Factory Contract is valid to 31 March 2022.

As part of the Concession Expansion, Koovs Private label will be rolled out in additional five Central Stores, two in Bangalore and one in each of Hyderabad, Noida, Pune making eight stores in total. This revised agreement signed on 2 July 2019, expands from that signed on 3 October 2018 and is expected to generate revenue over the next 12 months of c. £0.15 million and be profitable after deducting the cost of the goods sold and a 30% commission payable to FLFL on the value of goods sold. The distribution of Koovs Private Label Menswear will also be piloted in three Brand factory stores - Bangalore, Mumbai, New Delhi.

This agreement, signed on 15 June 2019 and valid until 31 March 2022, is expected to generate revenue over the next 12 months of c. £0.1 million and be profitable after deducting the cost of the goods sold. There is no commission payable to FLFL on the value of goods sold.