Quantum Metric announced a new partnership with Korean Air to help the company get ahead of the competition and provide the best possible digital booking experience for travellers. Korean Air has experienced massive growth in app usage, leading the company to aim for an online customer experience that can rival face-to-face interactions. As part of this initiative, the company has partnered with Quantum Metric to help gain visibility and deep understanding of where customers are experiencing friction digitally, and prioritise product development. Throughout the pandemic, Korean Air managed to stay agile, continuing with many of its internal flights safely while many other airlines kept plans grounded worldwide. The company successfully shifted its international business away from passenger transport to PPE and corporate freight, however this was only a temporary solution.