KOSÉ Corporation, Lazada Group, and Synagie Corporation Ltd. announced the grand opening of KOSÉ's first official store on LazMall in Southeast Asia. The KOSÉ LazMall store will carry the Japanese multinational beauty company's popular SEKKISEI range of beauty products. Premiering in Singapore, Malaysia and Thailand on 14 October 2019 at midnight, customers will be able to shop exclusive SEKKISEI bundles, including renowned products like SEKKISEI Lotion and SEKKISEI Whitening Mask. As part of this venture, Synagie will be KOSÉ's exclusive solutions enabler to facilitate its end-to-end online commerce process in Lazada including the management and operations of KOSÉ's stores on Lazmall to propel the brand's effort to engage consumers across the region.