KRAFT Sauces adds five delicious aiolis and sauces to its diverse product portfolio with the new Creamy Sauces line including new Smoky Hickory Bacon Flavored Aioli, Chipotle Aioli, Garlic Aioli, Burger Aioli, and Buffalo Style Mayonnaise Dressing. (Photo: Business Wire)
KRAFT Sauces adds five delicious aiolis and sauces to its diverse product portfolio with the new Creamy Sauces line including new Smoky Hickory Bacon Flavored Aioli, Chipotle Aioli, Garlic Aioli, Burger Aioli, and Buffalo Style Mayonnaise Dressing. (Photo: Business Wire)
Aiolis have taken the restaurant and culinary scene by storm, with 77 percent of consumers expressing interest in trying new aioli flavors.1 The KRAFT Creamy Sauces line brings this fan-favorite sauce to home kitchens across the country, adding a punch of rich flavor to culinary classics, from French fries and sandwiches to onion rings and more. The line-up includes new Smoky Hickory Bacon Flavored Aioli, Chipotle Aioli, Garlic Aioli, Burger Aioli, and Buffalo Style Mayonnaise Dressing.
'In today's world, we know the kitchen can be daunting for at-home cooks as culture holds them to impossibly high standards,' says
In addition to the new Creamy Sauces line, the brand refresh includes the first changes to KRAFT's iconic logo in more than ten years, along with new packaging, social channels, and its first-ever unified creative platform - 'It's not art. It's KRAFT.' The decision to refresh and rebrand comes as many shoppers are already purchasing KRAFT condiments in two or more categories.2 The bold new packaging brings to life the unique and mouthwatering combination of flavors and food KRAFT encourages its fans to experiment with. Across all elements of the brand's refresh, KRAFT Sauces is here to playfully convey that fancy doesn't always mean better.
KRAFT serves as a key growth driver for
To learn more about the new KRAFT Creamy Sauces line and KRAFT Sauces brand, follow @KraftSauces on TikTok.
1KHC Dipping Synthesis 2023, Datassential Bacon Profile
2Circana
3
ABOUT
We are driving transformation at
(C) 2024 Electronic News Publishing, source