The Kraft Heinz Company Philadelphia cream cheese announces the drop of the first-ever Philly™ Handbag, providing shoppers everything they need to bake the it gift of the season: a fashionable designer handbag, made of none other than delicious cheesecake. The handbag is meant to open peoples' eyes to the wonders of cheesecake, bringing creativity and inspiration to the 46 million slices of Philly™ cheesecake enjoyed each holiday season. The Philly™ Handbag, inspired by the growing dupe culture and the viral is it cake trend, gives fashionable – and hungry – shoppers an opportunity to transform an en vogue fashion staple into a delicious tasting experience – if they're quick enough to add it to the cart.

Available exclusively on Amazon, shoppers can purchase the Philly™ Handbag cheesecake kit for $19.10, complete with step-by-step instructions and materials needed to be immersed in the experience of baking their own cheesecake creation. Complete with a plush quilted leather fondant, silver encrusted chain and decadent creamy interior, the Philly™ Handbag is the latest addition to the most iconic bags, including its quintessential Philly™ PP clasp. Fans can visit CheesecakeisEverything.com for additional cheesecake inspiration, including a variety of craveable recipes that can be made by anyone at home—such as Snickerdoodle Cheesecake Bars, Hot Cocoa Mini Cheesecakes, or Pumpkin Cheesecake with Brown Butter Caramel Sauce.

If fans are up for a challenge, they can also transform this season's hot gifts into delectable cheesecake, such as The Phillens Pro (a cheesecake camera), The Parfum de Philly™ (a cheesecake perfume bottle), or The Phillysonic 1872 4-in-1 (a cheesecake record player).