Yerbae Brands Corp. announced its further expansion into the grocery channel with Kroger. Yerbae's products will now be available in over 1,000 Kroger locations across the country, solidifying its presence in the retail market.

This significant expansion includes 8 additional Kroger divisions, namely King Soopers, Frys, Fred Meyer, Smiths, Kroger Atlanta Division, Kroger Houston Division, and Kroger Dallas Division. These new locations join the previously announced Marianos & Pick 'n Save Kroger divisions, demonstrating Yerbae's commitment to reaching consumers nationwide. As part of this expansion, all participating Kroger locations will stock Yerbae's recently announced 12 oz energy line.

This transition from 16 oz cans to 12 oz cans aligns with the company's commitment to recognizing the evolving preferences of consumers and underscores Yerbae's dedication to meeting evolving market demands. Furthermore, Yerbae's recent national partnership with Happy Valley United (HVU), the Name, Image, and Likeness (NIL) collective supporting Penn State student-ath athletes, has been instrumental in driving distribution expansion efforts. Yerbae invites consumers to experience its plant-based energy drinks, now conveniently available in Kroger stores mentioned above starting in third quarter 2024.