Japanese e-commerce startup
Inagora launched Tuesday the Wandou Gongzhu store specializing in Japanese products including cosmetics and food in a tie-up with
They are also collaborating on logistics and have created two distribution routes -- one to deliver goods to Chinese consumers directly from Inagora's warehouse in
Goods registered with Inagora will be able to be sold through the Wandou Gongzhu shop on the
Inagora hopes to take advantage of the popularity, particularly among young people, of the
Its success has attracted attention as a key platform for online "live commerce" involving influencers.
Having influencers introduce items is essential to sales promotion and a key commercial strategy in using the
It said the newly opened Wandou Gongzhu shop will likely help the company come up with a future plan to provide support services for market branding by using influencers' networks.(NNA/Kyodo)
==Kyodo
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