Kubota Corporation and Accenture have formed a new joint venture company, Kubota Data Ground Inc., to accelerate the digital transformation (DX) of the Kubota group's business model and operating infrastructure. The new company will begin operations on September 1, 2022. Kubota Data Ground will be a subsidiary with strategic capabilities in DX that it will use to further contribute to solutions for food, water, and environmental sustainability.

In addition, the company will develop digital human resources and a cloud-based digital platform that will strengthen and upgrade existing businesses by connecting internal and external services and data. The Kubota subsidiary will focus on promoting four key initiatives: Creating Sustainability Solutions; Promoting Business Transformation; Creating Digital Human Resources; and Building a Cloud-Based Digital Transformation Platform.