KFH: Utilizing e-channels and social media to enhance the “Be aware” campaign

Senior Manager - Public Relations and Media Services at Kuwait Finance House (KFH), Abdullah Al-Saif said that the initiatives, awareness media campaigns and activities launched by KFH on its social media accounts through 'be aware' campaign has tremendously attracted the attention and interest of the bank customers and the public.

Al-Saif added that KFH, as part of its social responsibility, continues its effective contributions to the banking awareness campaign 'Be Aware' which was launched by the Central Bank of Kuwait, by spreading and publishing various awareness materials that targets several categories of followers on social media platforms and all e-channels of the bank. The campaign aims to shed some light on the customers rights and enlighten them about their rights and obligations when dealing with the bank.

He said that to ensure the spread of 'Be aware' campaign on social media and achieve its goals, KFH has allocated a budget for paid advertisements and availed all benefits offered on social media to enhance the 'Be aware' campaign and organized several competitions and interactive questions for the public.

On the other hand, Al-Saif indicated that the 'Be aware' campaign is not limited to the public or the bank customers only. The bank is working on spreading awareness among its employees by publishing and announcing the campaign on the internal media of the bank and the employees accounts on Instagram.

KFH has fully supported the 'Be aware' campaign which was launched by CBK in cooperation with Kuwait Banking Union. KFH believes in the importance of enhancing financial education and culture for all society tiers and benefiting from all kinds of banking services.

The campaign aims to spread awareness on customer's rights including personal finance, consumer loans or residential loans. Also, it includes the mechanism to file complaints regarding banking services, sundry banking cards, methods to avoid fraud operations and awareness concerning the risks of encashments as well as high risk investments and other important issues.

It is worth mentioning that the 'Be Aware' campaign aims to spread banking knowledge and awareness among society members and increase public awareness on the most important financial issues and the means to protect assets from any fraud operations. Also, the campaign aims to highlight the banking sector role in general and the banking products, by introducing a set of instructions and publishing the same on regular basis through social media platforms in cooperation with Kuwait Banking Union and local banks. The campaign shall continue till the end of the year.