Kuwait Finance House K S C P : KFH announces Partnership with Alshaya Group within “KFH Rewards” Program to Encourage use of Credit Cards

Kuwait Finance House "KFH" announced a partnership with Alshaya Group to join "KFH Rewards" program, which represents an important addition to the customers of the program aimed at encouraging the use of "KFH" credit and prepaid cards, inside and outside Kuwait, by earning points for each purchase transaction. In a purchase process starting from 1 KD, the points can be exchanged for other purchases from the stores participating in the program. Points are registered, exchanged and purchased through an application downloaded on mobile phones or the website of "KFH Rewards" program.

KFH Executive Manager Credit and Charge Card Products, Talal Al-Arbeed, said that joining Alshaya Group to the series of companies participating in "KFH Rewards" program is a qualitative development in the total benefits offered by the campaign, pointing out that the partnership between the two sides allows the customers of "KFH Rewards" program to redeem their points in the Alshaya Group stores, which cover 47 brands and about 342 stores and locations for sale in Kuwait.

Al-Arbeed stressed that the program comes as part of efforts to enhance the benefits for customers and achieve their satisfaction, noting that for every 1 KD of purchases inside or outside Kuwait, the customer earns points of disposal in other purchases with a group of the most prestigious stores and service outlets numbering more than 150 locations. Additionally, all KFH card holders who are eligible to participate in the program are automatically enrolled in KFH Rewards Program, and KFH points can be redeemed through the electronic voucher via the KFH Rewards program's mobile application or through the website directly at the participating stores. There are several offers and features accompanying the launch of the new "KFH Rewards" program, which includes customers who download the rewards program application for the first time, receive 1,000 points.

Al-Arbeed added: The program, in its current initial phase, includes a distinguished group of companies with international brands. This includes a variety of sectors, with more than 100,000 members to date, with the participation of more than 150 merchants, and several new partners are being attracted to the program to provide more options for replacing rewards to the distinguished customers who use the eligible KFH cards included in the program.

Al-Arbeed explained that there are 3 different categories of cards with "KFH Rewards" program, and each category determines the exclusive and special offers that the customer receives, which includes: Holders of the black cards and the silver cards category, can earn points through all local and international stores and through the use of all points of sale and e-shopping, and they can also transfer "KFH" points to any other member of the program. Customers holding the green cards can earn points through the stores participating in the "Baitak Rewards" program only, and the total "KFH" points are added within 24 hours. After each purchase, the customer is eligible to earn points, provided that the customer is not participating in any other promotional program for bank cards.

Al-Arbeed stressed that the program comes on the heels of many developments made to KFH cards in terms of design, services and benefits, which motivates customers for more usage and to benefit from the available advantages, which include the safety and ease of use. Bank cards have become a global language and a safe means in financial dealings, especially travel. Al-Arbeed noted that KFH launched "Oasis Club" credit card products in collaboration with Kuwait Airways, which includes: KFH "Oasis Club" MasterCard World Elite credit card, exclusively for private financial services customers, and KFH "Oasis Club" Mastercard World credit card exclusively for customers of "Al Ruwad" and Al Tamayoz" and for those who meet the conditions.

Al-Arbeed added: "KFH has provided the latest payment methods locally and globally to customers, including the payment service for digital wallets via phones and smart watches, in collaboration with the 3 largest global technology applications Samsung Pay, Fitbit, Garmin, including Visa and MasterCard cards, and works on points of sale that are compatible with NFC technology and are compatible with smart phones and tablets running IOS and Android. KFH has also launched many campaigns for encouraging customers to use cards, the latest of which was the "With your card… the Journey begins" campaign with KFH MasterCard, which provide customers with a unique banking experience and many opportunities to win valuable prizes of Land Rover Defender cars and miles from the "Oasis Club" of Kuwait Airways. KFH also launched "Ready for Summer?" campaign, in addition to a campaign to use digital wallets via phones and smart watches for its customers Samsung Pay, Fitbit, Garmin.