Kuwait Finance House KSC : Al-Nahedh: Sustainable SQ KFH’s Strategy for Expansion, Getting Ahead over Stiff Competition

Post Date : 17/04/2016

Al-Nahedh: Sustainable SQ KFH's Strategy for Expansion, Getting Ahead over Stiff Competition
Service Excellence Awards Ceremony

- SQ Fundamental Criterion, Key Pillar for Growth

'Excellent customer service and high customer satisfaction is a major goal for upper management and staff at Kuwait Finance House (KFH). KFH avails the latest technological development for more enhancements in systems and more innovative high-end services and products. KFH works tirelessly to be the first bank among peers in Service Excellence at the local level and the best Islamic bank at the global level' said CEO- KFH-Group Mazin Saad Al-Nahedh.

He affirmed, in his speech during the honoring ceremony of 80 KFH staff who were distinguished in their Customer Service Performance for the year 2015, that service quality is a fundamental criterion and a key pillar for growth. In light of the stiff competition in the banking sector and the increasing and developing customers' demands, Service quality has become crucial for excellence and leadership.

Al-Nahedh added that KFH pursues in-depth strategic planning for achieving a quantum leap in customer service, affirming that KFH aims at promoting the innovation spirit and motivating its human resources to ensure sustainable service quality. He called on employees to fulfill their commitment towards marinating KFH's pioneering position, indicating that there has been a concrete and considerable change of customer service.

Meanwhile, the Group Chief Strategy Officer at KFH, Eng. Fahad Khaled Al-Mukhaizeem, explained that Service Excellence is the major challenge of our time, due to increasing and developing customers' expectations. 'The best advertising can only be created through customers' satisfaction. Attracting new customers certainly cost more than retaining existing customers; thus we should not underestimate the value of customer retention' he added.

For his part, Houssam Al-Khatib Executive Manager Service Quality at the bank said that striving for further development, Service Quality adapted a wide range of performance evaluation programs that fit every department and function in the bank. Service quality mission is not confined to following up and evaluating agents at KFH branches, showrooms and retail departments, but also to other departments in the bank.

It is worth noting that the awardees were the top 3 branches of 'Ladies' and 'Men' for each, the top performing showroom, the best performing staff from call center and Tamayoz Relationship Managers, in addition to the Individual Merit scheme staff, and the Golden Club members of 2016.