On September 17, 2020, Secoo Holding Limited and Kweichow Moutai Co., Ltd. reached cooperation whereby the 53 degrees Feitian Moutai, valued at RMB 1499 per bottle, will officially be launched on Secoo e-commerce platforms. The agreement will provide Moutai liquor access to over 36 million Secoo's high-end users, delivering the concept of a premium quality lifestyle. The cooperation reached by the two parties will enhance Secoo's portfolio of liquor brands and also further satisfied Secoo's high-end members' strong demand for Kweichow Moutai. The alliance between Kweichow Moutai and Secoo will not only extend Moutai's traditional sales & marketing channels but provide a targeted premium sales channel to service the premium Moutai fans.