Investor Awards, internet users vote for L'Oreal Finance website for the second year running
November 11, 2022 at 08:33 am EST
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L'Oreal was named the CAC 40 Company with the best website for the second year running at the 21st Investor Awards ceremony.
Based on more than 35,000 votes from retail and professional investors via the Boursorama.com website, in partnership with OpinionWay, the award reflects the work of all teams involved in rolling out L'Oreal's influential digital ecosystem. The Group's digital tools allow it to cultivate a close connection to its various audiences while fostering a special, long-term relationship with them.
In line with its ambition of becoming a Beauty Tech powerhouse, L'Oreal has embraced the highest standards and accelerated the digitalisation of its financial communication tools, including the release of a L'Oreal Finance mobile application, monthly newsletters, an eco-designed digital Annual Report and a Massive Open Online Course (MOOC) on 'Investing in stocks', as well as the use of blockchain technology to authenticate its publications.
L'Oréal is the world leading cosmetic group. The group offers skincare products (39.9% of sales), makeup products (19.7%), haircare products (15.4%), fragrances (12.6%), hair colouring products (8.3%) and other (4,1%). Net sales break down by family of products as follows:
- consumer cosmetics (36.9%): L'Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup, Essie Niely, Dark and Lovely, Mixa, MG and Carol's Daughter brands;
- luxury cosmetics (36.2%): Lancôme, Kiehl's, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Biotherm, Helena Rubinstein, Shu Uemura, IT Cosmetics, Urban Decay, Ralph Lauren, Mugler, Viktor&Rolf, Valentino, Azzaro, Prada, Takami, A?sop, etc.;
- active cosmetics (15,6%): La Roche-Posay, Vichy, CeraVe, SkinCeuticals, Skinbetter Science, etc.;
- professional products (11,3%): L'Oréal Professionnel, Kérastase, Redken, Matrix and PureOlogy brands.
Products are marketed through mass distribution and distance selling, selective distribution, hair salons and pharmacies.
At the end of 2023, L'Oréal has 37 production sites worldwide.
Net sales are distributed geographically as follows: Europe (31.6%), North America (27%), North Asia (25.9%), Asia/Pacific/Middle East/Africa (8.4%) and Latin America (7.1%).