L'Oreal : When skincare is combining science and digital innovation
May 28, 2021 at 06:25 am EDT
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What is the link between skincare and enzymes? Enzymes participate in specific reactions and regulate four particularly important biological functions that contribute to skin radiance: epidermal regeneration, hydration, the shedding of dead skin cells and skin pigmentation.
The inherent link between enzymes and skin quality led L'Oréal Research & Innovation to study this field, which it has been working on for over 30 years, and to discover new epidermal enzymes, resulting in 13 patents and 113 international publications. These discoveries have most notably been included in the formula of Clarifique Refining Enzymatic Dual Essence by Lancôme, a lightweight toner designed to unify skin tone, revive radiance, and tighten pores. And the innovation doesn't stop there: Clarifique's bi-phase formula was specially designed with a whisk attached to the bottle cap to blend the two phases more effectively and quickly just before use. The design generates thousands of micro-bubbles to ensure the product penetrates deeper into the epidermis for enhanced effectiveness.
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L'Oréal SA published this content on 28 May 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 28 May 2021 10:24:08 UTC.
L'Oréal is the world leading cosmetic group. The group offers skincare products (39.9% of sales), makeup products (19.7%), haircare products (15.4%), fragrances (12.6%), hair colouring products (8.3%) and other (4,1%). Net sales break down by family of products as follows:
- consumer cosmetics (36.9%): L'Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup, Essie Niely, Dark and Lovely, Mixa, MG and Carol's Daughter brands;
- luxury cosmetics (36.2%): Lancôme, Kiehl's, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Biotherm, Helena Rubinstein, Shu Uemura, IT Cosmetics, Urban Decay, Ralph Lauren, Mugler, Viktor&Rolf, Valentino, Azzaro, Prada, Takami, A?sop, etc.;
- active cosmetics (15,6%): La Roche-Posay, Vichy, CeraVe, SkinCeuticals, Skinbetter Science, etc.;
- professional products (11,3%): L'Oréal Professionnel, Kérastase, Redken, Matrix and PureOlogy brands.
Products are marketed through mass distribution and distance selling, selective distribution, hair salons and pharmacies.
At the end of 2023, L'Oréal has 37 production sites worldwide.
Net sales are distributed geographically as follows: Europe (31.6%), North America (27%), North Asia (25.9%), Asia/Pacific/Middle East/Africa (8.4%) and Latin America (7.1%).
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