Latent View Analytics Limited announced that Attila Mermer has joined the company as a Director in the EMEA region. Attila will focus on boosting LatentView's visibility in the Automotive, Financial Services, and CPG sectors in EMEA, especially the DACH region. A strong business leader with cross-industry experience, Attila is a seasoned sales and marketing executive with over 25 years of experience in commercial roles across the DACH and EMEA markets.

His expertise spans ad tech, AI data analytics, media marketing, and publishing. In his previous roles, Attila has held leadership positions in VidMob, Emoteev, Bloomberg LP and The Economist Group, among others.