Lectra SA joining the Brand & Retail program of the Plug and Play network. For Lectra, which designs industrial intelligence solutions - software, equipment, data and services - for brands, manufacturers and distributors, this merger is another step towards achieving its ambitions: to become a benchmark player in the 4.0 industry's markets, particularly fashion. Among the mutually established goals, there is the encouragement of dialogue between startups and the brand, the emergence of innovative solutions, and also the development of a network of talents and mentors.