Lee Enterprises, Incorporated Announces New Strategic Initiative with Amazon Advertising to Bring “Over the Top” Video Services to Local Businesses Customers
July 27, 2021 at 07:00 am EDT
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Lee Enterprises, Incorporated announced the company will work with Amazon Advertising to offer “Over The Top,” or OTT, services to its more than 35,000 local business advertisers. OTT streams video directly to viewers using various video services and internet-enabled devices.
Lee Enterprises, Incorporated is a provider of local news and information in the markets it serves with digital subscription and advertising platforms. The Companyâs product portfolio includes digital subscription platforms, daily, weekly and monthly newspapers and niche publications, all delivering original local news and information. The Companyâs products offer print and digital editions, and its content and advertising are available in real time through its websites and mobile apps. It operates in predominately mid-sized communities with products ranging from daily newspapers and associated digital products, such as the St. Louis Post-Dispatch and The Buffalo News, to non-daily newspapers with news websites and digital platforms serving smaller communities. The Company is focused on three categories: subscriptions to its product offerings, advertising and marketing solutions to local advertisers, and digital services to a diverse set of customers.
Lee Enterprises, Incorporated Announces New Strategic Initiative with Amazon Advertising to Bring “Over the Top” Video Services to Local Businesses Customers
LEE ENTERPRISES, INCORPORATED 
