Investor Presentation H1 2020

Henner Rinsche (CEO/CFO)

Marco Keul (Vice President Finance)

13 August 2020

Disclaimer

This presentation contains forward looking statements which are based on the management's current estimates with regard to future developments. Such statements are subject to risks and uncertainties which are beyond Leifheit's ability to control or estimate precisely, such as statements on the future market environment and economic conditions, the behavior of other market participants and government measures.

If one of these uncertain or unforeseeable factors occurs or the assumptions on which these statements are based prove inaccurate, actual results could differ materially from the results cited explicitly or contained implicitly in these statements. Leifheit neither intends to, nor does it accept any specific obligation to update forward-looking statements to reflect events or developments after the date of this presentation.

Leifheit AG shall not assume any warranty for the information provided in this presentation being up-to- date, accurate, complete or of good quality or for the suitability of the information for specific purposes.

Any liability of Leifheit AG for loss caused by the use or non-use of the information provided or by wrong or incomplete information is excluded.

Investor Presentation H1 2020

August 2020

2

Welcome to the conference call

Henner Rinsche

CEO + CFO

Agenda

  • Executive Summary
  • Introduction to Leifheit
  • Key Strategic Initiatives
  • Financial Figures 6M 2020
  • Forecast Financial Year 2020
  • Annex

Marco Keul

Vice President Finance

Investor Presentation H1 2020

August 2020

3

Management Summary

Strong Group turnover and earnings growth

in first half of 2020 despite COVID-19 pandemic

  • Very positive business development in the first half-yearconfirms new scaling-up success strategy
  • Leifheit Group well positioned in times of COVID-19 pandemic
    • Rising sales in May and June across all channels after shutdown in March and April
    • High quality products help consumers keep their homes hygienically clean and remain in high demand by consumers
    • Measures taken to ensure stability in supply chain and to secure production and logistics processes pay off, especially for e-commerce
  • Advertising campaigns to continue in H2 2020
    • Further TV campaigns for top Leifheit products in cleaning and laundry care
    • Soehnle print campaign starts in September
  • Significant turnover and earnings growth expected for the financial year 2020: growth of Group turnover between 7% and 9% and Group EBIT of between
    EUR 12 million and EUR 15 million

Investor Presentation H1 2020

August 2020

4

Management Summary

COVID-19 pandemic strongly affected turnover development in March and April

Group turnover development by months

in %

40

+33%

•

TV advertising led to

a good start the first

two months of 2020

•

COVID-19 pandemic

resulted in retail

30

20+18%

10 +6%

+13%

shutdowns in March

and April

• Rising turnover in

May and June across

-5%-17%

0

-10

-20

Jan

Feb

Mar

Apr

May

Jun

all channels after end

of shutdown

Investor Presentation H1 2020

August 2020

5

Management Summary

Key financial highlights: increased turnover and EBIT despite COVID-19

1

2

3

Turnover

Successful TV-campaigns

EPS

in the first half of 2020 up by

and consumers' increased

almost doubled

7.3% despite COVID-19

need for hygiene and home

from 0.32 € in 6M 2019

crisis

comfort sped up growth in

to 0.63 € in 6M 2020

both Household (7.9%) and

Wellbeing (21.7%)

4

5

6

EBIT

Gross margin improved as a

Negative cash flow mainly

growth of 75.7% reflecting

result of positive product and

due to significant increase

increased gross profit and

customer mix effects and

of working capital

strict cost management

various efficiency measures

(increased turnover driving

up trade receivables)

Investor Presentation H1 2020

August 2020

6

Introduction to Leifheit

Introduction to Leifheit

Solid base to build on

Commitment to shareholders

Strong products and brands

in €

1.50

Dividend payments 1984 - 2019

1.00

0.50

0.00

Bonus/special dividend

Dividend

Strong financial structure

in € m

AssetsLiabilities

250

215

226

Cash and financial

250

215

226

200

47

assets

200

50

52

59

150

46

54

Inventories

150

67

65

100

100

52

61

Receivables and

50

10

9

other current assets

50

96

102

57

55

Other non-current

0

0

assets

Non-current assets

Other provisions and liabilities

Pension reserves

Equity

Strong long-term stock performance

in %

600

500

400

300

200

100

0

2010

2011

2012

2013

2015

2016

2017

2018

2020

Leifheit indexed

SDAX indexed

Investor Presentation H1 2020

August 2020

8

Introduction to Leifheit

Leifheit Group

Household

Laundry CareCleaningKitchen goods

Wellbeing

9%

Kitchen

Laundry

Goods

15%

Care

Turnover by

41%

product

category

6M 2020

Cleaning

35%

Wellbeing

Private Label

Personal scales

Kitchen scales

Kitchen

Standing

goods

Dryers

Rest of

World

4%Germany

Eastern

41%

Europe

Turnover

13%

by region

6M 2020

Central

Europe

43%

Investor Presentation H1 2020

August 2020

9

Introduction to Leifheit

Investor Presentation H1 2020

August 2020

10

Introduction to Leifheit

Fortunately hypers & discounters stayed open during Covid-19 retail shut-downs

Blue Chip client base

Distribution channels

Turnover in % (previous year's figures)

Top 10

Customers

account for 50%

of Leifheit's

turnover

Electro

Others

3 (3)

5 (5)

Cash & Carry

3 (3)

Hypermarkets

Discounter

29 (30)

8 (8)

Importers/

Turnover 2019:

€ 234.0 m

Exporters

8 (8)

Retail-/Whole sale,

Department stores

11 (12)DIY

17 (16)

E-Commerce

16 (15)

Investor Presentation H1 2020

August 2020

11

Introduction to Leifheit

Operating in more than 80 countries with 15 own branches

Paris/F (Leifheit/Birambeau)

  • About 80 employees
  • Marketing, sales and administration

Head office and branches

Sales region

Nassau/D (Leifheit/Soehnle)

  • About 320 employees
  • Marketing, sales, development, quality assurance, central administration
  • Manufacturing of rotary dryers, vacuum jugs, roll holders and floor wipers

Blatná/CZ (Leifheit)

  • About 450 employees
  • Manufacturing of tower dryers, wall dryers and floor wipers
  • Logistic center Eastern Europe

Zuzenhausen/D (Leifheit)

  • About 110 employees
  • Logistics center

La Loupe/F (Herby)

  • About 80 employees
  • Manufacturing of wall and tower dryers

Investor Presentation H1 2020

August 2020

12

Key Strategic Initiatives

Key Strategic Initiatives

Our purpose? Happy consumers!

Investor Presentation H1 2020

August 2020

14

Key Strategic Initiatives

Urgent need for change

Gross profit

in € m

109.9

102.1

101.0

-2%

-7%

-1%

120

46.4%

43.6%

43.1%

45,0%

100

40,0%

80

35,0%

60

30,0%

40

25,0%

20,0%

20

15,0%

0

10,0%

2017

2018

2019

Gross profit

Gross margin

EBIT

in € m

18.8

13.1

9.9

20

-15%

-31%

-24%

12,00%

18

16

10,00%

14

8.0%

8,00%

12

10

5.6%

6,00%

8

4.2%

6

4,00%

4

2,00%

2

0

0,00%

2017

2018

2019

EBIT

EBIT margin

Investor Presentation H1 2020

August 2020

15

Key Strategic Initiatives

Can we change it? Yes we can!

Gross profit

in € m

109.9

102.1

101.0

52.0

57.5

-2%

-7%

-1%

-3%

+11%

46.4%

44.1%

120

43.6%

43.1%

42.8%

45,0%

100

40,0%

80

35,0%

30,0%

60

25,0%

40

20,0%

20

15,0%

0

10,0%

2017

2018

2019

6M

6M

2019

2020

Gross profit

Gross margin

EBIT

in € m

18.8

13.1

9.9

5.0

8.8

20

-15%

-31%

-24%

-25.9%

+75.7%

12,00%

18

16

10,00%

14

8.0%

8,00%

12

5.6%

6.8%

10

6,00%

8

4.2%

4,00%

6

4.1%

4

2,00%

2

0

0,00%

2017

2018

2019

6M

6M

2019

2020

EBIT

EBIT margin

Investor Presentation H1 2020

August 2020

16

Key Strategic Initiatives

Scaling up success strategy

Focus

Growth Profitability Level of Completion

KPIs

1

Create consumer

demand

2

Increase national and international distribution

3

Improve gross

margins

  • Invest in pre-tested and scalable high ROI consumer advertising on profitable best sellers
  • Launch new products only if margin > average and if supported by pre- tested advertising
  • Leverage stronger brand to attract additional retailers and e-tailers
  • Ensure good sell-out in new retail partners with co-advertising
  • Focus on own "made in Europe" profitable products
  • Negotiate win-win with retailers, growing their total but not their % profit. Take pricing and charge for logistics complexities

2019 2020 2020+

Concept Realisation Impact

2019 2020 2020+

Concept Realisation Impact

2019 2020 2020+

Concept Realisation Impact

Revenue

growth

Gross

margin

4

Reduce all cost

except consumer

advertising

  • Reduce SKUs dramatically
  • Strict R&D discipline
  • Create fun, friendly, fast & fearless culture
  • Growing revenues leverages current structure

2019 2020 2020+

Concept Realisation Impact

EBIT

margin

Investor Presentation H1 2020

August 2020

17

Key Strategic Initiatives

1 Create consumer demand and make brand stronger

Marketing spend

2019 in % of turnover

EBIT margin

25

20

Unilever1

15

Beiersdorf1

Adidas1

10

P&G1

5 Leifheit

0

Marketing spend

0

5

10

15

20

25

30

35

1 Source: Annual reports 2019

Investor Presentation H1 2020

August 2020

18

Key Strategic Initiatives

1 Successful TV campaigns boost turnover growth in the relevant markets in H1 2020

Turnover development selected TV markets

Group turnover 6M 2020 in € m

+49%

+29%

+46%

+32%

+48%

Netherlands

Belgium

Switzerland

Poland

Romania

Investor Presentation H1 2020

August 2020

19

Key Strategic Initiatives

1 Creating and pre-testing effective ads

• Further TV campaigns in Germany and selected European markets in H2.

• Draw consumer attention to top products such as the CLEAN TWIST set or the Pegasus drying rack, which were tested and awarded a "very good" grade.

• Major part of marketing investments are incurred in the third quarter.

Investor Presentation H1 2020

August 2020

20

Key Strategic Initiatives

1 Creating and pre-testing effective ads

Large-scale Soehnle print campaign

  • Campaign focuses on Soehnle Page Profi 300 digital kitchen scales, recently awarded a "very good" test result.
  • Soehnle Page Profi is the most-popular range of kitchen scales in Germany.
  • Target group-relevant and high-reach top print titles from September to December 2020:
    8 million copies, 2.74 million target group contacts.

Investor Presentation H1 2020

August 2020

21

Key Strategic Initiatives

2 Increase distribution

Turnover development Italy

Household and Wellbeing in € m

7

-14%

-5%

+40%

6

5

4

3

2

1

0

2017 2018 2019

Investor Presentation H1 2020

August 2020

22

Key Strategic Initiatives

3 Improve gross margin

Focus on profitable products

Make in Europe

Buy in Asia

Average contribution margin1

~42%

~34%

Win-win retail negos

21.8

22.0

23.8

23.2

24.6

21.6

20.1

2015

2016

2017

2018

2019

6M 2019

6M 2020

Sales deductions + promotional allowances in % of sales 1

1 Household and Wellbeing segments

Investor Presentation H1 2020

August 2020

23

Key Strategic Initiatives

3 Boost profitability rockets

Product A

Product B

Product C

Product D…

medium

medium

medium

Contribution margin

…

medium

medium

medium

Level of distribution

…

Quality and

…

consumer satisfaction

Boost

consumer

marketing

Investor Presentation H1 2020

August 2020

24

Key Strategic Initiatives

3 High consumer satisfaction with Leifheit top products

Profi Floor Wiper

Clean Twist

Pegasus 150

Linomatic 500 Deluxe

4.7 stars

4.6 stars

4.6 stars

4.5 stars

Investor Presentation H1 2020

August 2020

25

Key Strategic Initiatives

4 Reduce all cost except consumer advertising

% of Group

FY 2018

FY 2019

H1 2019

H1 2020

Change

turnover

Consumer

0.7%

1.7%

1.3%

3.8%

+2.5pp ✓

marketing

Other marketing

5.4%

4.6%

4.7%

3,5%

-1.2pp✓

R&D

2.3%

2.4%

2.4%

2.0%

-0.4pp✓

Logistics 1

11.0%

11.5%

11.1%

10.0%

-1.1pp✓

Administration

6.1%

6.4%

6.7%

6.5%

-0.2pp✓

Cost of turnover

56.4%

56.8%

57.2%

55.9%

-1.4pp✓

OPEX 2 adj. by

94.2%

94.7%

94.9%

89.9%

-5.0pp✓

Consumer marketing

OPEX 2

94.9%

96.4%

96.3%

93.7%

-2.6pp✓

1 not including inbound cost

2 without other operating income/expenses

Investor Presentation H1 2020

August 2020

26

Key Strategic Initiatives

4 Reduce all cost except consumer advertising

Continuously working on an Excellence Programme to reduce complexity and costs:

  • Operational excellence
    • Projects to reduce Logistic costs
    • Streamlining portfolio and substantial SKU reduction
    • Lean manufacturing initiatives and ratio projects to improve efficiency of our production sites
    • Savings from purchasing of raw materials
    • Cost savings by digitalisation, meeting efficiency, travel expenses etc.
  • Structural excellence
    • Board of Management reduced from 3 to 2
    • Sales structure in Germany has been streamlined
    • New innovation strategy has led to headcount reduction in R&D
    • Leaving employees will usually not be replaced

Investor Presentation H1 2020

August 2020

27

Financial Figures 6M 2020

Financial Figures 6M 2020

Strong growth in Household and

Wellbeing segments

Group turnover by segment

Group turnover by segment

6M 2019 vs 6M 2020 in € m

6M 2020

140

120

100

80

60

40

20

0

130.4

Private Label

121.5

13.2

Wellbeing

14.1

11.4

9.4

Household

•

98.0105.8

•

•

6M 2019

6M 2020

10.1%

81.1%

Household

8.8%

Wellbeing

Private Label

Turnover in Household segment up by 7.9%, strong growth in product categories Cleaning and Laundry Care due to successful TV campaigns and consumers' increased need for hygiene.

Wellbeing segment increased by 21.7%, mostly due to growth of Soehnle Medical and Airfresh ranges.

Private Label decreased by 6.6% compared to the first half of 2019 due to strict COVID-19 restrictions in France.

Investor Presentation H1 2020

August 2020

29

Financial Figures 6M 2020

Successful TV-advertising campaigns result in increased demand

Group turnover by region

6M 2019 vs 6M 2020 in € m

60

55.3

54.3

53.6

6M 2019

50

47.6

6M 2020

40

30

20

16.5

15.3

10

5.0

4.3

0

Germany

Central

Eastern

Rest of the

Europe

Europe

World

Group turnover by region

6M 2020

3.9%

12.6%

Germany

41.1%

Central Europe

Eastern Europe

Rest of the world

42.4%

  • Slight decrease by 1.3% in Germany due to temporary closures of important distribution channels as a result of COVID-19 restrictions.
  • Central Europe with significant growth of 16.0%. Especially in the Netherlands and Switzerland Leifheit was able to further widen its distribution network.
  • Eastern Europe with turnover increase of 7.5% due to increased consumer marketing investments. Particularly strong growth in Romania and Poland.

Investor Presentation H1 2020

August 2020

30

Financial figures 6M 2020

Increased turnover and EBIT despite COVID-19

6M 2019

6M 2020

∆

Group turnover

€ m

121.5

130.4

7.3 %

Gross margin

%

42.8

44.1

1.3 pps

EBIT adjusted for foreign currency result

€ m

4.8

8.9

85.6 %

Foreign currency result

€ m

0.2

-0.1

>- 100 %

EBIT

€ m

5.0

8.8

75.7 %

EBIT margin

%

4.1

6.8

2.7 pps

Earnings before taxes (EBT)

€ m

4.3

8.3

91.8 %

Net result for the period

€ m

3.0

6.0

> 100 %

EPS

€

0.32

0.63

96.9 %

Investor Presentation H1 2020

August 2020

31

Financial figures 6M 2020

Negative cash flow mainly due to turnover- related increase in receivables

in € m

6M 2019

6M 2020

∆

Cash flow from operating activities

6.0

-0.2

-6.2

Cash flow from investment activities

-2.7

-2.4

0.3

Cash flow from financing activities

-10.3

-0.4

9.9

Change in cash and cash equivalents

-7.1

-2.9

4.2

Cash and cash equivalents at the end of reporting period

43.9

47.4

3.5

Free cash flow1

3.3

-2.5

-5.8

in € m

31/12/2019

30/06/2020

∆

Cash and cash equivalents at the end of reporting period

50.3

47.4

-2.9

Group liquidity

50.3

47.4

-2.9

Financial liabilities

-

-

-

  • Decrease in Group liquidity mainly results from the strong rise in working capital; short-term trade receivables up by € 13.2 m to € 57.6 m and inventories increased by € 7.8 m to € 53.6 m on the reporting date
  • At € 2.4 m investments under previous year (€ 2.8 m)

1 Cash flow from operating activities and from investment activities, adjusted for incoming and outgoing payments in financial assets and, if existing, from the divestiture of business divisions.

Investor Presentation H1 2020

August 2020

32

Financial figures 6M 2020

Group liquidity affected by growth-related increase in receivables and inventories

Group liquidity

31.12.2019 vs 30.06.2020 in € m

• Increase in trade

receivables as a result

of turnover growth

(H1 2019: decrease

50,3

3.8

6.0

€ 0.7 m)

5.1

47.4

• No noteworthy effects

6.0

-13,2

-7,8

50,3

56,3

46,9Free Cashflow

39,1

39,1

€ -2.5 m

45,1

from aging of

-2.4

-0.4

receivables in

connection with

COVID-19

• Increase in inventories,

47,8

due to consumer

advertising planned for the third quarter and to the stocking-up of raw materials

Cash and

Net result

Depreciation

Trade

Inventories Liabilities

1

Cash and

Others Investments Lease

cash

for the

and

receivables

liabilities

cash

equivalents

period

amortization

equivalents

31.12.2019

30.06.2020

1 Others contains sales and income taxes in the amount of € 4.3 m

Investor Presentation H1 2020

August 2020

33

Forecast

Financial Year 2020

Forecast Financial Year 2020

Economic recovery after shutdown: optimistic outlook for the remainder of 2020

Economic environment 2020

Forecast Group development 2020

  • IMF: Global economy faces worst economic downturn since
    1930s depression with more gradual recovery than previously anticipated.
  • European commission: EU economy will experience a deep and uneven recession with expected recovery in 2021.
  • Economic barometer of the German Institute for Economic Research (DIW) recovered significantly in July and went from the historic low of 2 points in June to a solid 90 points.
  • GFK: Steady recovery of consumer climate in Germany after lifting COVID-19 lockdown.
  • Expected Group turnover growth of between 7% and 9%​
  • Expected turnover growth by segment: Household 8.5% to 10.5%,
    Wellbeing 11% to 13%, Private Label​ slight decrease
  • Group EBIT of between € 12 m and € 15 m​
  • EPS of between approx. € 0.83 and € 1.05​
  • Free cash flow of approx. € 1 to € 3 m​, ROCE between 9% to 12%
  • Forecast based on assumption that there will be no further significant restrictions due to COVID-19 pandemic in relevant markets and channels.​

Investor Presentation H1 2020

August 2020

35

YOUR QUESTIONS PLEASE.

13 August 2020

Annex

Annex

Long-term financial overview

2015

2016

2017

2018

2019

Group turnover

€ m

231.8

237.1

236.8

234.2

234.0

Profitability

▪ Gross margin

%

46.7

47.5

46.4

43.6

43.1

  • Cash flow

from operating activities

€ m

20.8

21.8

7.2

10.2

15.9

▪

Free cash flow

€ m

14.1

14.3

1.5

3.7

10.1

▪

EBIT

€ m

21.7

22.1

18.8

13.1

9.9

▪

EBIT adjusted1

€ m

19.2

21.8

20.3

12.8

9.6

▪

EBIT margin

%

9.3

9.3

8.0

5.6

4.2

▪

EBT

€ m

20.2

20.6

17.7

11.9

8.5

▪ Net result for the period

€ m

14.3

14.5

12.9

8.4

5.8

▪

ROCE

%

18.1

16.3

12.7

8.5

7.0

1 Adjusted by foreign currency results

Investor Presentation H1 2020

August 2020

38

Annex

Long-term financial overview

2015

2016

2017

2018

2019

Per share1

Net result for the period2

€

1.51

1.53

1.35

0.88

0.61

Free cash flow

€

1.48

1.51

0.16

0.39

1.06

Dividend3

€

1.00

1.05

1.05

1.05

0.55

Special dividend

€

0.38

0.40

--

--

--

Investments

€ m

7.1

7.8

7.8

6.6

6.0

Depreciation

€ m

5.8

6.2

6.4

6.9

8.2

31/12/15

31/12/16

31/12/17

31/12/18

31/12/19

Employees

No.

1,074

1,093

1,137

1,119

1,106

Balance sheet total2

€ m

237.9

239.4

224.9

221.8

214.6

Equity

€ m

106.7

104.6

98.5

101.8

96.2

Equity ratio

%

44.9

43.7

43.8

45.9

44.8

Liquidity

€ m

68.2

69.5

57.2

50.9

50.3

  1. Scrip issue in June 2017, 2013 - 2016 adjusted
  2. Not including repurchased treasury shares
  3. 2019: Proposal to the Annual General Meeting

Investor Presentation H1 2020

August 2020

39

Annex

Experienced Management

Henner Rinsche

CEO + CFO

Previous experience

  • President Europe at SodaStream
  • Various leading positions at Henkel, Danone, PepsiCo and Procter & Gamble

Core competencies

  • General management, business development and consumer goods marketing

Igor Iraeta Munduate

COO

Previous experience

  • Many years of experience as CTO at Igus GmbH and Stoba Präzisionstechnik
  • Various technical management positions at Robert Bosch GmbH

Core competencies

  • Digitalization, IoT, Industry 4.0, implementation of lean production systems, agile
    "Scrum" methods

Marco Keul

Vice President Finance

Previous experience

  • Responsible for Finance, Controlling, IT/Business processes and internal Sales services as of 01 April 2020
  • 2012 - 2020 Head of Controlling at Leifheit AG

Core competencies

  • IT, Finance & Controlling

Investor Presentation H1 2020

August 2020

40

Annex

Committed to shareholder returns

Long-term dividend development

Dividend yield 1

Dividend per share / in €

2019:

2.3%

2015:

5.6%

2018:

5.9%

2014:

3.9%

2017:

3.8%

2013:

5.3%

2016:

5.1%

2012:

5.2%

1,50

Proposal to the Annual

General Meeting for 2019: 0.55 €

1,00

0,50

0,00

1993

2006

1984

1985

1986

1987

1988

1989

1990

1991

1992

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

Bonus/special dividend

Dividend

1 Based on the particular closing price at year-end, 2019: proposal to Annual General Meeting

Investor Presentation H1 2020

August 2020

41

Annex

Leifheit awards (selection)

Rotary dryer LinoProtect 400

Floor wiper Profi micro duo

Isolating jug Columbus

Rotary dryers

Laundry dryers

Linomatic

Pegasus

CLEAN TWIST

Window vaccum

System

cleaners

Isolating mug

Cordless vaccum

Steam Mop

Flip 600 ml

Regulus Aqua PowerVac 2in1

CleanTenso

Investor Presentation H1 2020

August 2020

42

Annex

Soehnle awards (selection)

Kitchen Scales

Personal Scales

Luftbefeuchter

Page Profi + Page Profi 300

Style Sense Compact 300 + Safe 300

Airfresh Hygro 500

Body analysis scales

Blood pressure monitors

Luftreiniger

Shape Sense Connect 100 + 200

Systo Monitor 200 + 300

AirFresh Clean 300

and Clean Connect 500

Investor Presentation H1 2020

August 2020

43

Annex

Leifheit - more than 60 years of passion

for housework

2010

1984

• Sale of the business unit

• IPO of Leifheit AG

'bathroom' including the

brands Spirella, Kleine

1988

Wolke and Meusch

2008

• License agreement for

• Takeover of 60% of

Dr Oetker Bakeware

Herby/F

• Acquisition of Spirella and

2006

Kleine Wolke (bathroom

furnishings and -accessories)

• Takeover of the remaining

1959

2001

shares of Birambeau/F

• Foundation

• Takeover of

Soehnle Group

1960

1970

1980

1990

2000

2010

0

2020

1972

1995

2010

• Takeover of Leifheit

• Start of the new

• Takeover of the remaining

by ITT (U.S.)

production plant in

shares of Herby/F

Blatná/CZ

1970

2012

•

Termination of the

•

Annual production of

1998

license agreement with

carpet sweepers

•

Takeover of

Dr Oetker Bakeware

reaches 2 m units,

34.6% of the

Leifheit becomes

shares of

2017

European market

Birambeau/F

• Capital

leader

increase from

company funds

2019

• New Strategy

"Scaling up Success"

Investor Presentation H1 2020

August 2020

44

Annex

European competitors by category

Cleaning

Laundry care

Spontex

Vileda

Brabantia

Artweger

Rival

Tonkita

Swiffer

Wenko

Gimi

Juwel

Stewi

Kärcher

Vileda

Metaltex

Rörets

Blome

Kitchen goods

Wellbeing

Tescoma

WMF

Gefu

Bosch

Laica

Rösle

Tanita

Zyliss

Lurch

ADE

Homedics

Oxo

Fackelmann

Beurer

Sanitas

Emsa

Brabantia

Westmark

Tefal

Withings

Terraillon

Investor Presentation H1 2020

August 2020

45

Annex

Significant free float and international investors

Shareholder structure

August 2020

• Joachim Loh, Haiger (GER),

10.31%

10.31%

• MKV Verwaltungs GmbH, Grünwald (GER),

10.03%

10.03%

• Leifheit AG Nassau (GER), treasury shares

43.37%

4.91%

Aktien, 4.91%

• Alantra EQMC Asset Management, SGIIC,

SA, Madrid (ES), 10.44%

10.44%

• Teslin Capital Management BV/Gerlin NV,

5.05%

Maarsbergen (NL), 5.05%

• MainFirst SICAV, Senningerberg (LUX),

50.70%

5.04%

5.04%

3.52%

• Blackmoor Ownership Holdings Master

Limited, London (UK), 3.52%

Non free float shareholders1

25.25%

• Voting rights under notification

Free float1,2

3.03%

threshold 50.70%

74.75%

1 Definition of German stock exchange for indices

2 Including shareholdings of the management board

Investor Presentation H1 2020

August 2020

46

Annex

Financial calendar and contact

Dates 2020

30 Sep 2020

Virtual Annual General Meeting in accordance with the regulations of the C19 AuswBekG.

11 Nov 2020

Quarterly statement for the period ending 30 September 2020

11 Nov 2020

Investor and Analyst Conference Call

16 - 18 Nov 2020

Presentation at

German Equity Forum (online)

Contact

Corporate Communications / Investor Relations

Phone:

+49 2604 977-218

Email: ir@leifheit.com

www.leifheit-group.com

Investor Presentation H1 2020

August 2020

47

Aktiengesellschaft

Postfach 11 65 D-56377 Nassau

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Leifheit AG published this content on 13 August 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 13 August 2020 12:17:20 UTC