Hudson's Bay and Levi's announced the opening of a Levi's premium Shop-in-Shop that offers a pinnacle experience celebrating the brand's heritage, sustainability and modern design aesthetic at Hudson's Bay in downtown Vancouver. The shop is more than just a destination to find the brand's everyday icons such as 501 jeans and Trucker jackets, it is a 6,600 square foot immersive experience that offers styling, product tailoring and customization, tech-enabled fitting rooms and a larger assortment of the brand's favorite products. What's more, Levi's has reimagined and digitized its fitting rooms for a seamless and effortless experience interacting with stylists on the floor to ask for an alternative style or fit, request heels or a belt to help visualize how the look will wear after purchase and to offer additional inspiration on pieces that help complete the wearers' look - all at the touch of a button.

At the heart of the experience is the Levi's Tailor Shop, where customers can work with a skilled Levi's Tailor to make sure the jeans fit exactly the way they want them to —whether that means simply cropping a hem, tapering the leg or adjusting the waist. From coloured shank buttons and rivets to patches, to pocket linings, to chain stitching and embroidery, the Levi's Tailor Shop offers a full range of customization options that ensure each pair of jeans can be a one-of-a-kind creation. Stocked with the latest fits and featuring an easily navigable, modern design aesthetic, inclusive of digital displays, black enameled fixtures, and illuminated mannequin runway, the new Levi's® Shop-in-Shop is the perfect place for customers to find their dream pair of jeans and forge a deeper connection with the brand.