Minimalism is a lifestyle that helps people question what things add value to their lives. The key idea is that minimalism isn't really about less, it's about more. Choosing to own fewer things is simply a means of clarifying and focusing on values that can fulfil things that truly matter to our lives.

It is in this context that one could situate the LG brand, which brings to mind strong association of the company's tagline, 'Life's Good'.

LG's forward-thinking, AI-powered Proactive Customer Care for its leading appliances alerts users to energy usage and water consumption and provides thoughtful advice for improving efficiency and saving money is one of innovations that will redefine its lifestyle this decade.

According to Mr Hari Elluru, Head of Corporate Marketing, LG Electronics, West Africa Operations, 'having less things in a smaller environment can be surprisingly calming, more so when matched with a minimalist lifestyle. This lifestyle can be quite liberating as well but shouldn't be confused with simplistic living. Doing more with less is about maximising the at-home experience. Instead of seeing this as a threat, LG views this trend as an opportunity.'

Elluru stated that the just-concluded 2020 Consumer Electronics Show held in Las Vegas, United States, where LG unveiled its framework for the future of Artificial Intelligence (AI) development.

'At CES 2020, we showcased the LG ThinQ technology, one that goes a step further by using deep learning to predict and play a proactive role in the user's life, from a fridge that can tell you when to buy milk, to a dressing room that picks the best outfits for your body type; LG is giving us a glimpse into the future.

'We are creating more personalised solutions that we enrich the lifestyle of our customers. We are focusing on pattern learning to optimise and personalise device functions. LG's AI uses a concept called experimental learning based on the scientific method. It can develop new capabilities through forming and testing hypotheses to uncover new inferences, enabling them to learn and improve, adding more value to users' lives,' he said.

The South Korean multinational electronics company's Signature Kitchen Suite is all about luxurious built-in appliances that blend innovation, precision and purposeful design in one package for inspiring more creativity and efficiency in the kitchen.

In Las Vegas, LG displayed its latest televisions including the 65 and 77-Inch OLED 4K Smart TVs w/ AI ThinQ, and the groundbreaking 88 Inch and 77 Inch OLED 8K Smart TVs. Also its line of LG NanoCell Smart TVs in stunning 4K and 8K resolution, among others.

LG's 8K TVs stun with lavish detail and vibrant, lifelike colours that stand as testament to LG's unrivalled display technology. As the world's first 8K OLED TV not to mention LG's largest OLED TV to date, the 88-inch LG SIGNATURE OLED 8K TV (model 88Z9) delivers 8K Ultra HD resolution (7,680 x 4,320) with 33 million self-emitting pixels, equivalent to 16-times the number of pixels in a Full HD TV and four-times that of a UHD TV.

© Pakistan Press International, source Asianet-Pakistan