Abierto, a retail-focused technology integration firm, recently conducted a blind study of convenience store shoppers and found that a 14mm Transparent LED Film produced by
The LG technology, which Abierto has rebranded Open.Led as part of its Open platform of digital signage products and services, was tested at a Café Nouria convenience store in
Abierto found that the transparent LED film was beneficial to fueling-station convenience stores because the 73% transparency enables dynamic digital advertising while retaining employees' ability to monitor individual fueling pumps and parking lots. Plus, the display allows owners/operators to build custom-sized digital canvases and a simpler installation process.
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