Artist and NFT pioneer Kevin McCoy is collaborating with tech producer LG Electronics to present his new works on a digital canvas of LG OLED TVs at the Frieze New York 2022 art fair, according to a company press release.

The digital canvas explores how technology enables new ways of creating and experiencing art, from traditional to digital to generative to programmatic artwork.

McCoy presented his exhibition through May 22. Three works were shown on LG Transparent OLED digital signage displays and LG OLED evo TVs, which use millions of self-lit pixels to deliver the deepest blacks, realistic colors and an infinite contrast ratio.

"Kevin McCoy is an artist who transcends genres and disciplines, and he'll lead the discourse around art and technology at Frieze New York this year," Kate Oh, head of home entertainment marketing communications at LG Electronics, said in the release. "LG OLED technology will bring Kevin's works into life in an unprecedented way for the fair visitors."

"Collaborating with LG and its cutting-edge self-lit OLED technology enhances the integrity of my work and offers viewers a new way to experience art in a way that wouldn't be possible on conventional displays," McCoy said in the release. "This digital canvas allows my abstract, code-based work to manifest physically in space as a tangible canvas within a museum-like architecture that gets out of the way and lets art happen."

LG was named Global Partner of the Frieze art fair, and this exhibit in New York "exemplifies the company's commitment to innovation within the arts and supporting artists to push their creative boundaries," said Oh in the release. "We look forward to continuing our efforts on leveraging our industry-leading technologies to enable new possibilities in digital art and beyond."

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