Farouk Systems, Inc. and their partner LG Household & Health Care announced the launch of a new exclusive haircare line called AVON CHI® ESSENTIALS. To be sold throughout the U.S. and Canada, the official launch date is October 30, 2019 and the 4-product collection will be sold through avon.com and Avon's direct sales program. LG H&H recently acquired New Avon Company in April 2019. Under LG H&H's ownership, New Avon Company will continue its strategy of product innovation, while strengthening its position as the leading social selling beauty company in the region. Farouk Systems, Inc., a leader in creating and manufacturing award winning haircare and styling tools under the CHI® and BioSilk® brands, partnered with LG H&H in 2016 with a joint goal of bringing the latest technology and advancements to the beauty industry. AVON CHI® ESSENTIALS consists of 4 pH balanced products that are sulfate and paraben free: Replenishing Shampoo, Moisturizing Conditioner, Repairing Serum & Thermal Protecting Spray. All products are over 90% natural and formulated exclusively for Avon. They contain a blend of nutrient and antioxidant rich ingredients like Aloe Vera, Pomegranate, and Hibiscus. Each provides balanced care for the hair and scalp while helping to maintain nourishment and shine. The Aloe Vera is organically grown by Farouk Systems, Inc. in Houston, TX. This ensures the finest aloe is used, allowing its natural moisturizing properties to lock in moisture and reduce frizz.