Life360, Inc. launched the industry’s first-to-market safety membership for families. Rolling out with three new affordable membership plans, families across the U.S. can have peace-of-mind on the go, on the road, and online with an array of new on demand safety features, including: Family Safety Assist for 24/7 access to specialist help in emergencies, Identity Theft Protection to safeguard the digital lives of families, and SOS help alert with live emergency dispatchers. Life360 establishes a new product category in family safety, transforming its location-centric offerings into a digital-first, holistic family safety service. Family Safety Assist: Families receive 24/7 access to live agents for non life-threatening emergencies - including medical assistance, pandemic response, disaster response, travel support, and roadside assistance. When in need, agents connect members with trained specialists to help depending on the specific emergency. Family Safety Assist is provided in partnership with OnCall, a leading provider of risk management and assistance services, protecting millions of travelers, organizations, and now families through Life360. Identity Theft Protection: To safeguard the digital lives of families, Identity Theft Protection protects the whole family with critical support including credit monitoring, restoration and coverage services, reimbursing losses up to $1 million per Circle. Users have access to dedicated specialists in case of identity theft instances, such as a wrongfully-opened credit card, where a specialist walks members through the identity restoration process and stays on the case until it’s complete - saving members hundreds of hours. The feature is powered by IdentityForce, a top provider of identity theft protection solutions with exceptional customer service. SOS: A one-button safety and emergency feature, SOS helps members when feeling unsafe or experiencing an emergency. In unsafe situations - such as walking alone at night - members can tap the SOS button to receive immediate help. An agent alerts Circle members, emergency contacts and emergency services to the user’s exact location. SOS is backed by AvantGuard, the industry leader in alarm-monitoring services.