Life360 Launches Driver Protect, Bringing Auto Crash Detection and Family Driving Analysis to the Smartphone
October 10, 2016 at 08:15 am EDT
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Life360 launched Life360 Driver Protect, a new subscription service that uses users smartphone to automatically detect if users are in a serious accident and immediately contacts emergency responders and users family members. The service also delivers Safe Drive Reviews to subscribers, providing them with actionable safety insights about their driving habits. Comprehensive driver safety services used to only be available via in-vehicle hardware diagnostic systems. Now, through a partnership with Zendrive, Life360 is democratizing access to driver safety features through the company's proprietary mobile technology. Life360 Driver Protect covers every member of the Family Circle in a single subscription, and the features travel with everyone on their smartphones, providing peace of mind to families when their loved ones are on the road. Among the services included with a Life360 Driver Protect subscription: Automatic Crash Detection and Emergency Response: Using proprietary technology and sensors on the smartphone, Life360 Driver Protect can automatically detect when a family member is involved in a serious accident. Life360's trained advisors will immediately contact emergency responders and provide the accident location coordinates while staying on the phone until help arrives. Life360 advisors will also contact members of the Family Circle to share that their loved one has been in an accident and provide the accident location. Safe Drive Review: Family members can opt to receive safety insights about each drive taken by a loved one in their Family Circle, whether that person is the driver or a passenger. Insights include trip information on a map that shows duration and route, reporting on top speed, and instances of rapid acceleration, hard braking and cell phone usage. Extended Roadside Assistance: Help is just a tap away. Drivers can contact Life360 24 hours a day, seven days a week for roadside assistance if they get a flat tire, require a tow, or need advice when in a minor accident or stuck in a severe storm. Unlimited Place Alerts: Subscribers can set up unlimited Place alerts to get notified automatically when loved ones arrive or depart locations like school, work and home. 30 Days of Location History: Thirty days of location history for everyone in the Family Circle is available to easily look back in time at the family's comings and goings.
The Life360 Driver Protect subscription is currently available in the U.S. and covers all members of the Family Circle for $7.99 per month or $69.99 per year. This is less than half the price of existing, comprehensive driving safety services.
Life360, Inc. is a provider of technology platform used to locate the people, pets and things that matter to families. The Company has a category at the intersection of family, technology, and safety to help keep families connected and safe. Its products include Life360 Subscription Offerings, Life360 Platform, Tile Product Line, Tile Subscription Offerings, Jiobit Product Line and Jiobit Subscription Offerings. The Life360 mobile application operates under a freemium model where its core offering is available to users. In addition, three paid membership subscription options are available for users looking for a variety of features, such as additional safety features for the everyday family: Life360 Silver, Life360 Gold, and Life360 Platinum, which offer users a comprehensive suite of premium safety services. It offers four key product features that combined make up the Life360 Platform: location coordination and safety, driving safety, digital safety, and emergency assistance.