NEWS RELEASE

September 10, 2020

Ryosuke Mori, President

LIFENET INSURANCE COMPANY

(Securities Code: 7157, TSE Mothers)

Policies-in-force Exceeded 400,000 on September 3, 2020

Fastest pace of increase in 100,000-policy increments since the business commencement

TOKYO, September 10, 2020 - LIFENET INSURANCE COMPANY (TSE Mothers 7157, President Ryosuke Mori; URL: https://ir.lifenet-seimei.co.jp/en/)announces that its number of policies-in-force exceeded 400,000 on September 3, 2020.

Lifenet has been steadily growing since the business commencement in May 2008. The recent rate of growth has accelerated to a 100,000-policy increase in one year and seven months, the fastest pace since the Lifenet started its business, and policies-in-force reached 400,000. This is largely due to the support of our various stakeholders in our mission to realize the LIFENET Manifestoof providing Comprehensible, Cost-Competitive and Convenient.

Lifenet will continue to pursue the best service for the customers all the time in accordance with the Manifesto, and take on the challenges of driving the innovation of the life insurance industry to provide the customers with the essential coverage.

  • Policies-in-force

400,000

365,171

308,854

263,847

239,800

225,534

215,403

202,963

169,312

118,040

63,188

23,506

5,116

Mar. Mar. Mar. Mar. Mar. Mar. Mar. Mar. Mar. Mar. Mar. Mar. Sep. 3 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2020

Copyright© LIFENET INSURANCE COMPANY All rights reserved.

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NEWS RELEASE

  • Main initiatives in the most recent year

Sep. 2019

Lifenet expanded the Lifenet app with biometric authentication to Androids.

Nov. 2019

Lifenet's Contact Center and Website Awarded 3 Stars in the HDI

Benchmarking for the 7th Time

Dec. 2019

Lifenet Launched New Whole-life Medical ProductsJibun 3 andJibun 3 for

Women

Feb. 2020

Lifenet OfferedWarikan Cancer Insurance as an Agent

Lifenet Started Sales of Seven Financial Service Life Insurance

Term Life and Long-term Disability Ranked 1st for Fourth Consecutive Year in

Apr. 2020

Kakaku.com Insurance Award 2020

Lifenet's Three Products Ranked 1st inthe Most Chosen Insurance Ranking

2020 of HOKEN ICHIBA

Comments from Ryosuke Mori, Representative Director and President

In the twelve years since LIFENET INSURANCE COMPANY commenced business, it has successfully grown its business to more than 400,000 policies-in-force. We are deeply grateful to our policyholders and all other stakeholders who support us as we take on challenges.

Recently, the digitalization of the financial products and services is accelerating, and we recognize the increasing importance of the role the online channel plays in non-face-to-face contact. In addition, the impact from the recent spread of the novel coronavirus has changed customer behavior substantially. We feel that these changes will benefit the growth of the online life insurance market and keenly feel our social responsibility to stay close to our customers and provide them a sense of assurance when they need it most.

We will continue to make sure that we work to provide comprehensive products and services from the customer's perspective, provide assurance to even more customers, and become a familiar presence, without forgetting that Lifenet is a challenger in the life insurance industry.

About LIFENET URLhttps://ir.lifenet-seimei.co.jp/en/

Remembering the original purpose of life insurance - mutual support - LIFENET INSURANCE COMPANY was founded with the goal of offering simple, convenient and competitively priced products and services based on the highest levels of business integrity. We sell these products and services directly to customers over the Internet, and by doing so, are able to offer highly cost-competitive products and accept applications from customers at all hours of the day.

Contact:

Investor Relations, Corporate Planning Department

Tel: +81-3-5216-7900

e-mail:ir@lifenet-seimei.co.jp

Disclaimer: This is a summarized translation/version of the original Japanese document, prepared and provided solely for readers' convenience. In case of any discrepancy or dispute, the Japanese document prevails.

Copyright© LIFENET INSURANCE COMPANY All rights reserved.

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Lifenet Insurance Co. published this content on 10 September 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 10 September 2020 06:34:06 UTC