HONG KONG, April 1, 2008 /Xinhua-PRNewswire/ -- Lightscape Technologies
Inc. (OTC Bulletin Board: LTSC), a provider of large scale LED screens and
installations, LED lighting design solutions, and advanced lighting products,
today announced that it has commenced its first installation of a large scale
LED advertising screen in Hong Kong.
The LED screen is being installed in the main footbridge connected to the
Hong Kong Convention and Exhibition Centre ("HKCEC") under an agreement with
Polytown Company Limited, a subsidiary of the New World Group. Lightscape will
pay a fixed rental fee and earn all of the revenue generated from advertising
sales. Targeted advertisers include exhibitors participating in events held at
the Hong Kong Convention and Exhibition Centre, as well as proximate
restaurants and retail establishments.
Bondy Tan, President and CEO of Lightscape Technologies commented, "We are
pleased to launch our LED advertising screen business in Hong Kong. This
newest business segment for Lightscape leverages our expertise in large scale
LED screen installations to capitalize on the strong and growing demand for
out-of-home advertising in Hong Kong and China. Lightscape's entry into the
LED advertising screen business further enhances our ability to generate
recurring revenues."
The LED screen will be approximately 4.1 square meters in size
(approximately 44.1 square feet). The installation will include Lightscape's
proprietary Multimedia and Video Control System software. This system consists
of PC-based software and LED controlled hardware which enables the authoring,
control and playback of the advertising content displayed on the LED screen.
The location of the LED screen is the busy foot-traffic hub linking the
HKCEC to the New World Renaissance Hotel, the Hong Kong subway system and
other major commercial areas of central Hong Kong.
Installation of the LED screen is scheduled to be completed by the end of
April.
About Lightscape Technologies
Lightscape Technologies Inc. (OTC Bulletin Board: LTSC) delivers
innovative lighting design solutions and advanced lighting products. The
company designs, markets and sells large scale LED screens and LED-based
lighting systems, operates LED advertising screens, and provides LED screen
rentals. Through a joint venture agreement, Lightscape Technologies is
building an LED-based outdoor advertising network in China focused on mega-
sized LED screens in prime locations. Lightscape Technologies also
manufactures and sells HID (High-Intensity Discharge) lighting products and
Ultra High-Pressure Mercury Lamps. Lightscape Technologies is headquartered in
Hong Kong, and the company has offices in Singapore, China and Macau. For
additional information, please visit http://www.lightscapetech.com.hk.
Cautionary Disclaimer - Forward-Looking Statements
This news release contains "forward-looking statements", as that term is
defined in Section 27A of the United States Securities Act of 1933, as amended,
and Section 21E of the United States Securities Exchange Act of 1934, as
amended. Such forward-looking statements include, among others, the estimation,
expectation and/or claim, as applicable, that: Lightscape expects to complete
the installation of a 4.1 square meter LED screen in the main footbridge
connected to the Hong Kong Convention and Exhibition Centre by the end of
April 2008; Lightscape is targeting and intends to recruit advertisers to
display their advertising content on the LED screen, including exhibitors
participating in events held at the Hong Kong Convention and Exhibition Centre,
as well as proximate restaurants and retail establishments; Lightscape will
pay Polytown Company Limited a rental fee and earn all of the revenue
generated from the potential advertising sales; and Lightscape expects to
generate recurring revenues from its LED advertising screen business. Actual
results could differ from those projected in any forward-looking statements
due to a variety of risks, uncertainties and other factors, including, but not
limited to, delays in the supply of LED screen modules and other hardware;
Lightscape's ability to attract advertisers to display advertising content on
its LED screens; risks of downturns in economic conditions generally and in
Hong Kong specifically; competition with larger companies; and the
availability of timely financing. These forward-looking statements are made as
of the date of this news release and the company assumes no obligation to
update the forward-looking statements, or to update the reasons why actual
results could differ from those projected in the forward-looking statements.
Although the company believes that the beliefs, plans, expectations and
intentions contained in this press release are reasonable, there can be no
assurance those beliefs, plans, expectations, or intentions will prove to be
accurate. Investors should consider all of the information set forth herein
and should also refer to the risk factors disclosed in the company's periodic
reports filed from time-to-time with the Securities and Exchange Commission
and available at http://www.sec.gov .
SOURCE Lightscape Technologies Inc.