Lightspeed Commerce Inc. announced that the Company has appointed Kady Srinivasan, former Klaviyo and Dropbox executive, as its Chief Marketing Officer, reporting to JP Chauvet, CEO of Lightspeed. Srinivasan is a tenured executive with more than 15 years of experience leading, building, and scaling marketing efforts at retail, gaming, consumer products, and technology companies. In this new role, Srinivasan will lead Lightspeed's overall marketing strategy and build on the Company's position in the market to help drive strategic growth, innovation, and value for shareholders and customers worldwide.
Srinivasan joins Lightspeed from Klaviyo, a SaaS marketing automation technology provider, where she served as SVP, Global Head of Marketing. Previously, Srinivasan was the Chief Marketing Officer at Owlet Baby Care, leading the global marketing and sales efforts that built brand equity, expanded the TAM, created demand and raised awareness of the company as a leader in infant health technology. Before joining Owlet Baby Care, Kady was Dropbox's Global Head of Marketing and Integrated GTM, where she led marketing for SMBs and consumers, driving considerable growth within two customer segments. Kady was instrumental in launching the Dropbox Business product brand and played a key role in Dropbox's IPO journey.
Srinivasan also served as Senior Director of Growth and Integrated Marketing for Electronic Arts' mobile division. She is currently a Venture Advisor at Relay Ventures and a mentor for Girls Who Code. Kady holds an MBA from the University of North Carolina at Chapel Hill and a BE from RV College of Engineering.